This is a research based on the data from 163 Clouds the most popular online music website. By using Python soft, we found that the tourism culture in China has been changed. And also the images of the Chinese people towards their own country or foreign countries, such as Japan, have been changed over time. Based on the Acculturation theory and additional big data from the recent 40 years, it shows how tourists effects the Chinese culture in different categories. People with different cultures interact directly and permanently, and it led to the change of culture. Tourists, especially international tourists, are samples showing the culture shock. This research has filled in some blanks, such as the relationships between lyrics and the tourism culture. It also shows tourists can change the local lives of the tourist spot somehow.

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This study analyzes the relationship between the variables （attitude, subjective norms, positive and negative anticipated emotions, needs, perceived behavioral control） that affect behavioral intentions of the prospective medical tourists from China to Korea. For analysis, we used the model of goal-directed behavior, with the difference between general tourism and medical tourism as a psychological factor, and the data collected from a survey of the Korean medical tourism among prospective Chinese tourists. According to the findings, the variables influencing behavioral intentions of the prospective tourists were “perceived behavioral control” and “needs.” A major implication of this result is the need for developing medical tourism products and strategies that carefully consider the psychological aspects of the tourists. Since the Chinese medical tourism market is shared by Japan and South Korea, due to their geographical proximity, the result of this study is expected to have a significant implication for promoting medical tourism in Japan as well.

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This article explores the possibility of hedging the risk inherent to the dairy industry in a regional context. The integration of the production/procurement, process and sales is often referred as the 6th industry as it simultaneously involves the 1st, 2nd and 3rd industries, and we will focus on the case when this is established regionally. We consider the risk associated with the 1st industry capital loss, which can be better hedged by appropriately adjusting the production and sales in the corresponding 2nd and 3rd industry activities. This 1st industry production risk is hedged if regional integration is achieved, and this is formulated into a model that provides a closed form solution to calculate the probability when the hedge can be established. In addition, we investigate whether regional dairy farmers have an incentive to voluntarily form an alliance with dairy producers or not.

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Gift-giving customs are an eminent feature of hospitality in Japan. While harvested rice has long been exchanged as a gift among relatives and acquaintances in farming communities, it is now emerging as a souvenir of popular tourism, and research into the phenomenon is still scarce. Thus, this paper investigates rice-gifting consumer profiles using the ordered logit model and co-occurrence network analysis based on data obtained by the authors’ questionnaire survey. The results reveal that residents of large cities who are over the age of 30 and interested in agriculture and rice are more likely to purchase rice-gift products. To develop the market of rice-gift products, it is necessary to encourage interest in rice gift products among consumers by, e.g., package design, to attract consumers who are potentially interested in rice as a souvenir.

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Game meat food is attracting growing interest as gibier among rural communities, where wild animals threaten farm activity and even life under the processes of an ageing population and depopulation. This threat can be eased by the use of game meats as gibier food. However, the way in which gibier food is viewed by the hospitality industry, such as the culinary sector, has not yet been clarified despite its importance if demand for such food is to be developed. This study investigated the factors determining the price of gibier food served in restaurants and bars in the Tokyo Metropolitan area. For this purpose, we estimated price determinant factor models by using data obtained from the website of each restaurant and bar. The sample size was 11 7. The results of the estimation showed that there were statistically significant differences in prices depending on the types of food, availability of meat, the popularity of the venue, and its internet evaluations and web-based booking system. From these results, we can conclude that gibier food has two directions: popular oriented and high-end oriented. Further study is needed on this aspect.

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With the social development, ethnic tourism in Xinjiang has become ever more prominent as a possible option to increase inbound and domestic tourists’ awareness and as an attraction to a tourism destination for economic development in western region of China. This paper objectively and briefly analyses Xinjiang’s ethnic tourism industry’s own strengths and weakness as well as the opportunities and challenges the tourism industry faced, which provide intellectual support for Xinjiang’s ethnic tourism industry’s sustainable development and promote the local region’s economy. The purpose of this paper is the identification of issues and exploring the potential of ethnic tourism in order to be successful in the tourism industry. For illustration of ethnic tourism, SWOT analysis method is used in this paper. This method is used to explain internal factors assessment (strengths and weaknesses), and externals factors assessment (opportunities and threats/challenges). This analysis method will be useful in designing the recommendations for ethnic tourism that developing the potential in rural ethnic region. Based on local ethnic minority communities, overcoming weaknesses to pursue opportunities for a good fit to local regional strengths and establish a possible plan to regional development.

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