This study discusses the relationship between the tourism industry and the career choices of non-natives
who resettle in Kakeroma Island, Amami Oshima. The tourism industry on Kakeroma Island is operated mostly
by people who moved there in the 1990s due to the increased popularity of scuba diving. While the Amami
Islands are gaining attention after being registered as a World Natural Heritage site, this study attempts to
analyze the relationship between the tourism industry and the career choices of non-natives on Kakeroma
Island, based on a survey of non-natives conducted in 2020. Working from the analysis, this study sets out the relationship between the tourism industry and non-natives’ career choices.
The survey showed that non-natives’career choices are affected by the presence of financial support from the Fund for the Promotion and Development of the Amami Islands. Additionally, the tourism and primary
industries operated by non-natives are diversified and interrelated. It was further, revealed that, due to its
characteristics, the tourism industry on the island plays a role in employing non-natives. At the same time, they tend to choose their careers from the viewpoint of economic rationality.
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