Since China joined the WTO in 2001, the Sanitary and Phytosanitary (SPS) Measures and Technical Barriers to Trade (TBT) Measures turned into one of the most important elements affecting the fruit export of China. Meanwhile, according to the New-New Trade Theory, the export volume could be influenced by both the trade volume of exported goods (IM, intensive margin) and the varieties of exported goods (EM, extensive margin). In this research, China's export fruit is divided into edible fruit and processed fruit, and export value is divided into IM and EM. The influence of SPS and TBT in import countries is empirically analyzed with the Gravity Model. A comparison of the results of SPS and TBT influence on edible fruit and processed fruit shows that SPS measures have an export-inhibiting effect on edible fruit and processed fruit, while TBT measures only have the effect on processed fruit.
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