This report examines the cultivation and consumption of flowers and plants in the modern and contemporary period, with a view to their relationship to changes in society and the family. As a result, the following four points became clear. First, a major shift in the cultivation and consumption of flowers and plants occurred in modern cities and their suburban areas, where urbanization and industrialization progressed. Second, it was the agricultural experiment stations, private breeders, and individual gardeners who supported the rise of the floriculture industry in response to this demand. Third, the birth of the modern family encouraged the rise of home gardening. Fourth, after World War II, and especially after the period of rapid economic growth, the floricultural and horticultural industry changed more drastically in both quantity and quality than in the modern era.
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