New color negative films for the advanced photo system (APS) were designed to give more benefit to APS users. The design of the APS films was guided by following important concepts;
(1) better image quality even with under exposure, and higher speed for actual usage, (2) wider latitude for beautiful prints from any scene, and (3) better color reproduction for colors as they are really seen and felt.
For the development, we newly introduced Total Image Quality value (
Qt), which is based on factors of sharpness, graininess and color reproduction. And using this parameter, we achieved better image quality.
In this report, these design concepts and technologies are described.
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