The differential effects of top down information (one's cultural experience) on perceived category structure were investigated. In this study, Japanese and Americans rated the prototypicality (degree of category membership) à la Rosch of “quasi-linguistic” categories consisting of the same
Kanji written in the five standard styles of calligraphy. It was hypothesized that the Japanese would perceive the most functional styles as most prototypical while the Americans would rate the styles differently depending on the “artificial” cultural experience provided concerning the categories: No Meaning, the Japanese Meaning, and an Iconic and Non-Iconic Meaning referenced to the most pictographic style,
Tensho. The results were in support of the hypothesis and indicated that the patterns of ratings for the two cultures were significantly different. Especially, the Japanese rated
Kaisho and
Gyosho most prototypical while the degree of iconicity most influenced the American's ratings.
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