巻号一覧
46 巻 (2016)
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46 巻, 4 号
選択された号の論文の12件中1～12を表示しています
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特集
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齊藤 美和子原稿種別: 特集 『価値共創時代の新たなブランドマネジメント』
2016 年 46 巻 4 号 p. 332-336
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありGeneral manufacturing industries have strong tendency to win to competitors by features of the product.However,by reducing the quality gap between products by improving each company’s technical capabilities,many companies are faced with commoditization.In this paper,we describe the importance of a new brand value design which is different from corporate level and product level.This approach contributes to avoid the commoditization by forming a new unique category which is based on company’s own philosophy.抄録全体を表示PDF形式でダウンロード (1129K) -
四家 千佳史原稿種別: 特集 『価値共創時代の新たなブランドマネジメント』
2016 年 46 巻 4 号 p. 337-343
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありIt’s very important for Komatsu to become indispensable for customers to improve the company’s value.
Against such a background,Komatsu started“Brand management activity”in 2007.It is global activity for Komatsu to aim at “Change in the way of thinking for customer orientation”and “Improvement of organizational capability”to be selected continuously as partner by customers.
Labor shortage has become a serious problem in the construction industry.To accomplish a certain amount of construction work while ensuring the necessary quality under such circumstances,it is required to improve productivity through labor-saving,streamlining,and sophistication of the construction production system.We believe that construction equipment manufacturers need to provide not only construction equipment with the latest technology to construction jobsites,but also mechanism to help customers make the best use of such equipment.
In response to this issue,we have launched a new service “SMARTCONSTRUCTION”that helps improve productivity and safety at construction jobsites by construction equipment utilizing Information and Communication Technology(ICT)and other tools.抄録全体を表示PDF形式でダウンロード (1512K) -
青山 裕大原稿種別: 特集
専門分野: 特集 『価値共創時代の新たなブランドマネジメント』
2016 年 46 巻 4 号 p. 344-354
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありMazda had formed a cross-divisional team to re-establish its Corporate Vision since 12/2009. The team developed new Corporate Vision,which clearly describes Mazda’s raison d’etre how Mazda should serve the real value in customers’lives with our product and service competencies. The Corporate Vision was developed to drive generating new corporate activities which enable the customer values in their car lives.
This commitment from the management had been penetrated to the whole organization by internal branding activity called as“Brand Value Management”.In the area of engineering,Brand Value Management had fully innovated the way for engineering.Instead of comparing the key functional attribute against competitors(old way),engineers are encouraged to pursue the ideal goal to embody the customer value and the right method to achieve that goal.Mazda is currently promoting Brand Value Management proactively in marketing,sales and service areas by have each regional manager,who are directly facing with dealers,become the real ambassadors to convey Mazda value from headquarter to sales frontline.
Mazda believes that this activity will eventually improve customer loyalty and engagement,and will bring steady business growth toward the future.抄録全体を表示PDF形式でダウンロード (1742K) -
鶴田 秀朗原稿種別: 特集
専門分野: 特集 『価値共創時代の新たなブランドマネジメント』
2016 年 46 巻 4 号 p. 355-359
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありCSV is attracting attention as a new management concept.This concept emphasizes the importance of solving the social issues through business.This aims to achieve both social and economic value.And，as one of the effects of CSV management,there is a re-definition of the value chain. This paper introduces the management of corporate brand value of Kagome based on the unique value chain that suppliers and customers participate.抄録全体を表示PDF形式でダウンロード (1264K) -
加藤 雄一郎原稿種別: 特集
専門分野: 特集 『価値共創時代の新たなブランドマネジメント』
2016 年 46 巻 4 号 p. 360-368
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありThe relation between the enterprise and the customer was shifted to “relationship”from “transaction”by rise of brand management.In those days，it has been thought that the functions of the brand are 1)distinction,2)quality guarantee 3)creation of meaning
.After that the brand is given the new function by SD logic which focuses on value co-creation. The new function is “expectation awaking”.Moreover,the target of expectation awaking isn’t only to customers.Targets such as an employee inside the organization and the supplier who composes a value chain are various. The brand motivates all stakeholders who involve the achievement of future value.
There is no essential difference in “Brand Management”and “TQM”, these shouldn’t be promoted separately. In this article, a new way of brand building which is called “category branding”is introduced and a future relation between brand management and TQM is considered.抄録全体を表示PDF形式でダウンロード (1451K) -
福田 直樹原稿種別: 特集
専門分野: 特集 『価値共創時代の新たなブランドマネジメント』
2016 年 46 巻 4 号 p. 369-374
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありIn business creation，there are two important approaches.One is external approach,which is “how to create attractive and differentiated business.”The other is internal approach,which is “how to secure internal resources for business creation.”The external approach is particularly important for business creation.
We have developed “Business Creation Process”as a tool to implement this approach. Attractive business will be created by taking the actions of “Business Creation Process” described below.
1)Identifying creative customers.
2)Projecting the customer’s long-term growth.
3)Discerning the changes in the needs by the growth of customer.
4)Matching unique needs with resources.
5)Developing attractive products and services that correspond to the change.
In this article,the details of“Business Creation Process”are introduced.抄録全体を表示PDF形式でダウンロード (1277K)
研究活動報告
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黒木 学原稿種別: 研究活動報告
2016 年 46 巻 4 号 p. 375-380
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありThis report introduces the past of the research activity and the future direction of the Technometrics Research Group.抄録全体を表示PDF形式でダウンロード (1155K) -
今井 徹原稿種別: 研究活動報告
2016 年 46 巻 4 号 p. 381-386
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありMarketing mix model is a widely used statistical model to measure the effects of online and offline advertisements.However,there are three difficulties in measuring the effect of advertisements by marketing mix model ：Spurious causality,long-term effect,and evaluation of future advertisements.
First,there is a spurious causality between sales and advertisements because there are more sales and advertisements during selling seasons. To avoid this problem, we recommend that companies change the pattern of advertisements.
Next, it is difficult to measure the long-term effect of advertisements since marketing mix modeling measures only the short-term effect.It cannot simply extend the term due to overfitting. To measure the long-term effect,another analysis is required.
Finally, even if we measure the effect of past advertisements, we cannot evaluate future advertisements,so it is difficult to optimize the future budget.To optimize it,we can assume that the past and future advertisements are the same.抄録全体を表示PDF形式でダウンロード (1589K) -
山下 遥原稿種別: 研究活動報告
2016 年 46 巻 4 号 p. 387-392
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありIn statistics,there are many studies on principal points.The concept of principal points which is proposed by Flury allows us to carry out such an analysis in a variety of applications and also properties of principal points have been studied. Although principal points of a multivariate distribution have widely studied,there is no discussion of principal points for a multivariate binary distribution.
Yamashita and Suzuki have define the principal points for a multivariate binary distribution. Since principal points for a multivariate binary distribution are selected from multivariate binary region,there is a problem of the amount of calculation,since this problem is an NP-hard problem. Yamashita and Suzuki have shown the submodularity of principal points for a multivariate binary distribution and proposed an approximation method based on the greedy algorithm.Using the property of submodularity of principal points for a multivariate binary distribution,the accuracy of approximations is at least(1-1/e)times the optimal solution proved by Nemhauser et al.Finally, we show the result of an application of the methods to questionnaire survey data.抄録全体を表示PDF形式でダウンロード (1101K) -
黒木 学原稿種別: 研究活動報告
2016 年 46 巻 4 号 p. 393-399
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証ありWhen the cause-effect relationships between variables can be described by a Gaussian linear structural equation model, this report introduces some notes on the application of regression analysis to causal inference. The results presented in this report are based on the research activities of the Technometrics research group.抄録全体を表示PDF形式でダウンロード (1047K)
論文誌編
クオリティレポート
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松本 哲夫, 平野 智也, 和田 武夫原稿種別: クオリティレポート
2016 年 46 巻 4 号 p. 415-420
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証あり分散分析モデルに基づき，順序尺度因子に対して逐次探索最適化のための非直交反復実験の 計画と解析法を提案した．第１反復では最適条件と考えられる実験点付近で実施し，第２反復 では，より良い条件を与えると考えられる方向へと実験点をシフトする．併せて，予断通り第 １反復の実験点の中心付近に最適条件があると見込まれたとき，すべての実験点ではなく，最 適条件や重要と思われる実験点を中心に必要数実験し，直交反復実験より実験回数を削減する．
シミュレーションの結果から，要因効果の大きさが σの２倍程度であれば検出力は十分で あり，有効な手段となり得ることを確認できた．
本法は，取り上げた因子以外の環境要因の影響を取り除けるほか，①実験の目的や実験者の 置かれた状況に応じて，実験者の意図を盛り込める，②より少ない実験数で最適条件に到達で きる，③実験を省略できる場合，時間・費用・労力を節約でき，納期短縮にも繫がるなどのメ リットがある実際的な実験計画であり，実務的な利用価値は極めて高い．
汎用の応答曲面法，直和法，EVOPと異なり，反復間の変動があっても，これを誤差から 分離してその影響を適切に排除でき，統計的推測に不備がない．抄録全体を表示PDF形式でダウンロード (1164K) -
佐々木 市郎, 高 文靜, 王 喜鳳原稿種別: クオリティレポート
2016 年 46 巻 4 号 p. 421-426
発行日: 2016/10/15
公開日: 2019/06/05
ジャーナル 認証あり計測器の校正周期を最適化する場合に拠り所となる規格として「JIS Z 9090：測定―校正方 式通則 附属書１ 校正の間隔及び修正限界の定め方」がある．オンライン品質工学の「フィ ードバック制御」の考え方に基づいている．しかし，この規格は点検及び修正を行う場合の校 正方式を扱っており，例えば本稿で取り上げるピンゲージのようなゲージ類は対象外である．そこでピンゲージに適用できる方法として，同じくオンライン品質工学の手法である「診断・ 調節」の考え方を用い，その上で定量化したリスクを損失計算式中の不良損失のパラメータに 係数として反映する方法を提案する．それは，計測器が校正NGであっても，同時に被測定物がNGであるとは限らず，むしろ NGとなる確率は低いという考え方を基にしている．検討した結果，当社中国工場におけるピンゲージの校正周期を１年から３年に延長することができた．それは外部に支払う校正費用を 1/3に低減することができたことを意味する．抄録全体を表示PDF形式でダウンロード (1064K)
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