生活経済学研究
Online ISSN : 2424-1288
Print ISSN : 1341-7347
ISSN-L : 1341-7347
24 巻
選択された号の論文の15件中1~15を表示しています
目次
論文
  • 矢吹 雄平
    原稿種別: 本文
    2006 年 24 巻 p. 1-13
    発行日: 2006/09/30
    公開日: 2016/11/30
    ジャーナル フリー
    In the context of the government decentralization policy, application of business administration methodologies to the local management has increased its importance for an efficient and effective self-management of the region. Some local management theories introduced so far have been successful in managing some aspects of the resident's life, life as the worker/employer/producer and the beneficiary of public goods and services, in particular. However, they are short of addressing the resident's life as 'seikatsusha', a term referring to all aspects of their lives. This article analyses some cases overlooked under the conventional local management theories, by applying to the marketing network framework, where 'marketing' is defined as a system in which clients are gained and maintained on the basis of their satisfaction. It then points out: 1) marketing has a multi'layered complex system, comprised of many organizations connected vertically and horizontally; and 2) when a marketing system at an organization becomes fully-independent and connected with one another, the whole marketing system functions maximum and serves the best to the residents of the region. Based on such observation, this article introduces the 'comprehensive local marketing network model', a model that has a potential ofpractical and wide application to cover the resident's life as 'seikatsusha'.
  • 中嶋 邦夫, 上村 敏之
    原稿種別: 本文
    2006 年 24 巻 p. 15-24
    発行日: 2006/09/30
    公開日: 2016/11/30
    ジャーナル フリー
    We analyze what effects the past public pension reforms have had on household savings and consumption behaviors by generations. Pension reform affects household income at the same time by shifts in contribution. It also impacts expected future household income through benefit changes. According to the Life Cycle Hypothesis, when a public pension is reformed, a household changes consumption and savings plans over its life to maximize its utility with restriction on reformed lifetime income. The public pension reform in Japan has been modified in about every 5 years, and these reforms have had different effects on each generation. Using our life cycle model, we estimate changes in lifetime pension benefits, contribution balance and lifetime utility through reforms across generations. Two findings were noteworthy. First, if we could combine the change of the contribution with the change of the benefit, we can selectively adjust the balance of the contribution and the benefit of some generations. Second, because ad hoc reforms have political risk, they tend to inflict a loss on generations who don't have voting rights at the time.
  • 大江 宏子
    原稿種別: 本文
    2006 年 24 巻 p. 25-44
    発行日: 2006/09/30
    公開日: 2016/11/30
    ジャーナル フリー
    The main purpose of this research is to analyze the impact of the strong trend of CMC (computer- mediated communication) on the usage of the traditional media "letters". To do so, "logit analysis method" and others are applied to the data set which was gathered from the questionnaire conducted in October 2005. Consequently, the variable of transmission of e-mails by mobile phones is not significant in forecasting the behavior of letter-writing, which means that not necessarily the IT oriented media has an influence on letter usage. This is surprisingly opposing to our common sense that these two media are competitive or alternative. More deeply, the output of the analysis implies that people choose each media upon their different characteristics and functions also they recognize them as different communication media which can exist side by side symbiotic.
研究ノート
  • 小倉 祥子
    原稿種別: 本文
    2006 年 24 巻 p. 45-52
    発行日: 2006/09/30
    公開日: 2016/11/30
    ジャーナル フリー
    Relatively much female graduate from universities have been employed as medical representative. In this paper, their working condition shall be illustrated from the view point of the length of services depending on hearing researches. Female medical representatives are expected to work with longer length with in each firm. In fact many of them have tended to retire at the time of marriage or maternity. Having researches show that more positive practices are necessary for female qualified workers such as medical reoresentatives.
  • 陳 彩玉
    原稿種別: 本文
    2006 年 24 巻 p. 53-64
    発行日: 2006/09/30
    公開日: 2016/11/30
    ジャーナル フリー
    In 1998 the Chinese Government has started to construct the 'Community(=SHAKU・社区) as one of important policies. In 2000, the Chinese Government defined the 'Community' as the one comprised by the residents and providing community services within a certain area. In this paper, I will show both theoretical and practical problems mainly depending on my researches in the following four points. 1. The background of the 'Community' is the disappearance of the welfare system which had been provided each enterprise as a result of the reform of state owned company. At the same time the rapid increase of migrant workers from rural regions, the diversification in type of employment, and/or the appearance of new type of demands by residents have promoted such a policy. 2. Whereas the Chinese Government stresses the self governing organization by residents as the nature of the 'Communities', in fact much of them has both function of the bottom of the administrative apparatus and the self governing organization. 3. Much of 'Communities' are providing various social services and methods to include new coming peoples into the each area. 4. Much of 'Communities' have obstacles to carry out tasks expected to them because of the shortage of funds. So it is still necessary for the Government to assist them including funds. Also the development of so called NPO organization would supplement the function of 'Communities'.
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