This paper analyzes the branching strategies of regional banks in Kitakyushu City. Kitakyushu City, located at the northern tip of Kyushu, has the highest ratio of residents aged 65 years and over within the general population among all of the ordinance-designated cities in Japan, and faces a declining population. More precisely, the paper analyzes The Kitakyushu Bank, Ltd., The Bank of Fukuoka, Ltd., and The Nishi-Nippon City Bank, which have many branches, comparably, within Kitakyushu City. Specifically, the paper evaluates each branch by analyzing its business density, population density, and competitors in the sales area of the branch. The empirical analysis shows that for each bank, there is a possibility to still improve the profitability in strategic deployments and advantageous location of functional branch.
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