In recent years, collaboration among various individuals and organizations on local tourism promotion is becoming increasingly important. Bearing this in mind, the present paper examines the concept of collaboration on local tourism promotion and appropriate forms of organization for collaboration. The main points discussed in the paper are the following:
First, collaboration entails such essential elements as a shared purpose, close contact among participants, and willingness to engage in cooperative work. Second, in order for an organizational body for collaboration to be formed and to sustain itself, it is necessary to clarify the aims to be attained and to keep motivating the members of the body to communicate and cooperate with each other. Third, the body for collaboration can be formed and managed either in a hierarchical manner or with equal partnership among all those involved. Collaboration of
individuals and organizations loosely connected in the latter form should be promoted for the development of tourism in local areas.
Finally, it is important for a collaborative body to respect the autonomy of each individual member and to have a competent director.
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