In order to propose a plan for rural tourism combined with tourism resources, we classified tourists on the basis of the travel consumption using cluster analysis. As a result, four tourist types were extracted as the potential clientele of rural tourism: (1) people who show interest in various tourism resources, and collect information positively, (2) youth who like luxurious travel and value delicious food whilst traveling, (3) people who express interest in out-of-the-way spots and beautiful scenes, and (4) people who believe that farm areas revitalize health and promote healing. In addition, we proposed a plan for rural tourism on the basis of the features of different tourist types.
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