This paper reviews the papers published in the Japanese Journal of Tourism Studies, the official journal of the Japanese Society for Interdisciplinary Tourism Studies. The author reviewed 134 papers, from the first issue up to the most recent issue, No. 20. The author investigated how the composition of types of papers changed, which topics were selected, and the research trends that occurred. The results revealed that the number of papers contributed decreased, as did the percentage of full papers. Conversely, the percentage of research notes and invited papers increased, particularly in the last few issues, corresponding to the twilight period of the journal’s lifecycle. Two major topics were special interest tourism (SIT) and community-based tourism (CBT). On the supply‒demand clarification, the supply side papers accounted for over 60%. This means that this journal contributed to tourism research in Japan, from its supply side research and its SIT and CBT studies. One lesson learned from the journal’s lifecycle is that it is essential to increase the number of young members of the Society, in order to maintain productive research activity and the quality of its academic journal.

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　Abstract: Recently small-scale winery in Omishima, Imabari City, Ehime Prefecture has grown rapidly, and related projects succeed to increase immigration from outside the island. At first local people try to make wine in the area, and through the collaboration between internal and external actors, the projects produce the increase of wine production and sales volume / local employment and the promotion of wine culture. This wine business is evaluated as a local business model. This process is interpreted as the ‘new’ endogenous development theory based on the collaboration between internal and external actors model and has the potential for tourism promotion and sustainable regional development.

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