This paper presents a systematic review of the crowdsourcing for consumer participation in new product development across a variety of research disciplines in order to identify outcomes and factors that contribute to the outcomes. The results of the review are systematized into three categories—product outcomes, process outcomes, and label outcomes— as well as subcategories and factors. Finally, the paper includes research suggestions for the future. The systematization of the multiple outcomes not only contributes to related researches but also to the companies that practice, or plan crowdsourcing.

Increased digitalization in business has influenced how to price products and services. Such an innovation in pricing is called digital pricing. For instance, application of Artificial Intelligence (AI) has helped to introduce dynamic pricing in certain product or service industries. Some companies have applied a subscription business model to their business in order to retain their customers. In contrast, others are forced to be withdrawn from their business due to failure of their pricing system. The purpose of this paper is to identify the factors to succeed digital pricing and to clarify further issues to deal with in digital pricing.

This study examines some aspects of retail digitalization and digital transformation and defines the essence of omnichannel that is established on these conditions. In addition, the study proposes three following omnichannel dynamic capabilities of successfully promoting a development process of sales/communication channel towards omnichannel: integration dynamic capabilities, coordination dynamic capabilities and analytical dynamic capabilities.

This study implements an experiment in which 223 participants viewed English conversation schools’ websites and half of the participants selected the school they liked the most (attitudinal condition) or the other half are randomly assigned to one school (non-attitudinal condition). Then all participants referred to eight people by word of mouth (WOM) about the school they selected or assigned. Referrals were displayed on the school’s website for half of the participants (promotional condition) or posted and displayed on a neutral website for the other half of the participants (social condition). There were two scenarios: 1) all of the WOM referrals were positive for the half of the participants (8-0 condition), and 2) four referrals were positive and four were negative for the other half of the participants (4-4 condition). The result indicates that the accuracy of participants’ memory about the school was influenced by WOM they saw later, and more accurate among the participants in the 8-0 condition who saw positive WOM. However, the memory of WOM was more accurate among participants in the 4-4 condition who saw both positive and negative WOM. In addition, the simulation effect of WOM was stronger among the participants who perceived more similarity with the senders of WOM than those in the promotional condition who perceived less similarity with the senders.

This paper is based on a case study concerning the multiplicity of institutional logic in an academic-industrial partnership. The purpose of the study is to examine how organizations, both universities and firms, are able to respond to conflicting institutional demands formed by a pair of institutional logics, such as science logic and business logic, while they seek for the coexistence of both logics. Results shows that organizations try to utilize“ a third institutional logic,” separate from their dominant logics, as a tool to make institutional logics coexist.

This study focuses on the incremental improvements of product functions in an environment where almost no technical and cost constraints exist. A previous study conducted a summarized research on technology acceptance and consumer product evaluation. As an empirical analysis, this study focuses on the screen size of smartphones from 2008 to 2016 to examine the reasons why average screen size of smartphones has gradually become larger in spite of almost no technological constraints. The result indicates that consumers prefer products that are moderately larger than those of competitors’ and that they do not prefer models with excessively large screens. Based on the result, the study discusses the dynamic process of the gradual changes in the product restricted by a market demand.