Journal of Japan Society of Sports Industry
Online ISSN : 1884-2534
Print ISSN : 1343-0688
ISSN-L : 1343-0688
Volume 1, Issue 1
Displaying 1-9 of 9 articles from this issue
  • Masahiko Udo
    1991 Volume 1 Issue 1 Pages 1-11
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
    Sport management is generally defined as a practice which arranges necessary conditions for sport behaviour and which runs sport services. The "Theory of Sport Management" is coming to be demanded in the world of sport business.Because the relationship between sport management and sport industry have fallen into utter confusion, as there are many social problems which have arisen along with the growth of the sport industry. It is appropriate that sport industry is able to divide into "the Primary Sport Industry" and "the Secondary Sport Industry" according to the context of sport behavior. Sport management as "the Primary Sport Industry" must be hub of the sport industry, and it must play a role in the development and operation of useful sport services. On the other hand we consider" the Secondary Sport Industry" supports"the Primary Sport Industry, " and includes the training of professionals, developing and marketing sport facilities and sporting goods, and development of the tourist industry. It is true that the prosperity of"the Secondary Sport Industry"and the state of sport management (the Primary Sport Industry) reflect upon each other.
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  • Kazutosi Kobayashi
    1991 Volume 1 Issue 1 Pages 13-16
    Published: March 31, 1991
    Released on J-STAGE: March 01, 2011
    JOURNAL FREE ACCESS
    An understanding of human movement in sport engineering demands both a knowledge of human system and mechanical system. In this report, changes in movement pattern of lower extrimities due to increase in running speed are considered aspects of electromyographic study, multibody link model and viscoelastic model. In these viewpoints, amplitude of the hip torque and the knee torque were increased at the running speed increased, but the increase rate of the hip torque was bigger than that of the knee torque.
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  • Takeo Hirata
    1991 Volume 1 Issue 1 Pages 17-22
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
    The purpose of this study was to examine the historical change of japanese sports market from 1975 to 1989. The interest in sports activities at which the public spends its leisure time is increasing. This increase is reflected by the change in the public's attitude toward relaxation and enrichment of one's personal life. And in consequence of this trend, the size of the sports industry is growing especially in sports service area over the pace of GNP.
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  • Makoto Nakazawa
    1991 Volume 1 Issue 1 Pages 23-36
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
    In recent Japanese sports market, the maturation is in progress. Accordingly, the service industry for commercial sports facilities has grown up remarkably. The concept of the service industry has much influence on the future of theappreciation of commercial sports facilites. It is not certain that the present concept being beginner oriented will be available in the future. The purpose of this study is to consider what the product of the commercial sports facility will be. P.Kotler's theory of structured product considers the sport and the need for the product. Two groups, the committed sportsman and the beginner, were formed which differ substantially in the level of appreciation of the aport. The need for each structured product was compared with each other by way of a written questionnaire. The main results were as folows:1) The committed sportsman has a much larger need for the core product.2) There is no difference of needs within two groups for augmented product andformal product. It was suggested that the various needs were changing to the essential attractive needs of sports, from the point of view that the commited sportsman's needs have been changed from the beginner's one. It is necessary to keep up with the need for augmented product and formal product as a strategy for attracting new customers. However, when implementing this strategy the core product should not be overlooked. The long-term success of a sports facility cannot be expected if the need for the core product does not satisfy the customer who has changed from being a beginner to a dedicated sportsman. Therefore, if there is no need for the core product, the customer's involvement in the sport will be short-lived. Catering to all needs for sports services will not be enough to produce a high level of appreciation of the sport and long-term success. In this context, the concept of the product should be developed to help customers become aware of the essential value of sports.
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  • [in Japanese]
    1991 Volume 1 Issue 1 Pages 42-47
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
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  • [in Japanese]
    1991 Volume 1 Issue 1 Pages 48-54
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
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  • [in Japanese]
    1991 Volume 1 Issue 1 Pages 55-59
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
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  • [in Japanese]
    1991 Volume 1 Issue 1 Pages 60-71
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
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  • 1991 Volume 1 Issue 1 Pages Preface1
    Published: March 31, 1991
    Released on J-STAGE: July 27, 2010
    JOURNAL FREE ACCESS
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