Questionnaires on streetscape-consciousness of the old (1930s) and the new (1980s) photos of four shopping streets were shown to university students, in Taiwan and Canada, in order to analyze differences in streetscape-consciousness between Taiwanese, East Asians and Canadians, Westerners. According to the results, despite the fact that they look at the same elements in the streetscape, we can argue that differences were found between Taiwanese and Canadian notions of “rustic” and “urban”.
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