Anytime, anywhere, we are able to connect to the Internet and watch visual content, so people's viewing habits are changing. Therefore, it is essential to ensure that citizens have the opportunity to watch the content regardless of the type of media such as broadcasting or online distribution.
In the UK, in order to secure diverse high-quality content, the Public Service Broadcasters (PSBs) are obligated to comply with “an independent production quota” rule (“the quota” rule). Since 2007, PSBs (e.g. BBC, ITV) have been pioneering the OTT services such as “simulcast distribution” and “catch-up services” of television programmes, including independent productions. Naturally, early on, in the UK, a legal framework was established on the exploitation of online distribution rights of independent productions.
Thus, in this paper, we will examine this example from the UK, starting from “when, not where” on the exploitation of online distribution rights of independent productions. To begin with, we will survey the three major elements of “the quota” rule: “the quantitative goals (25% rule)”, “the definition of an independent producer” and “the basis for rights exploitation”. Then, we will examine the process of “negotiations for the conclusion of binding agreements” through co-regulation regarding rights exploitation for online distribution of independent productions.
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