This study is to clarify the market cycle of travelling merchants and the spatial behavior of consumer's commodity purchasing, its reasons and purchasing region of each commodity in Okchon, Ewon, Chongsan periodic markets, that is three of central places in Okchon county.
The data used are the results of interviews with 82 travelling merchants from September to November, 1997, and questionaire survey taken to 185 parents of students of Okchon middle school, Ewon middle school and Chongsan middle school in Okchon county.
Study area is typical agricultural and rural industrial estates taking the role of central places to provide rural service and is comparatively important periodic markets.
Some of findings are summarized as follows:
(1) Until 1970's, appearance of closed periodic markets is caused by the population decrease in rural region, income increase, and rising of living level according to the Five Years Planning of Economic Development, appearance of chain stores of agricultural co-coperative and of supermarkets, changes in distribution mechanism by increasing consignment volume of agricultural products through agricultural co-coperative, and the development of transportation in Okchon county. These, too, became the reasons for the decline of the periodic markets in Okchon county.
(2) Most of the travelling merchants visiting the Okchon periodic markets are from thirties to fifties years of age, and they sell the miscellaneous commodities and agricultural products. And about two-third of travelling merchants reside in regions with periodic markets and in Taejeon of higher order central places.
(3) Travelling routes visting periodic markets can be simplified to three types. The patterns of travelling merchants visiting periodic markets are classified into the type of everyday visiting of periodic markets, the type of merchants visiting from two to four days of five days from merchant's residence to market, and the type of merchants visiting one day's of five days. On days that travelling merchants don't visit periodic markets they purchase the commodities in higher central places.
(4) Consumers who use periodic markets are from thirties to fourties years of age. Consumers visit periodic markets on foot or by private vehicle and intra-county bus.
Consumers purchase the necessaries of life in periodic markets, and other commodities are purchased in Taejeon and Seoul city. But consumers purchase the goods (convenience goods, shopping goods, and specialied goods) largerly in Okchon and Youngdong, because expensive, varieties of commodity and multi-purpose purchasing for purchased goods in others regions.
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