The COVID-19 pandemic severely influenced people’s lives in the past two years. The Philippines was hit hard by this pandemic. The characteristics of this pandemic restricted people’s movements, and consequently negatively affected industries such as tourism, transport, and trade. Micro and small enterprises, in particular, are vulnerable to financial threats during crises, even though they deliver the bulk of the services within those industries. Many micro-enterprises in the tourism-related sector decided to close their businesses during the pandemic, while some micro-enterprises managed to survive. To capture the impacts and circumstances that pertain to the tourism sector and to evoke policy suggestions to curb the negative influences of the pandemic, it is indispensable to consecutively observe business operations during the pandemic. We conducted key informant interviews with managers of micro-enterprises in the tourism sector in one of the Philippines’ typical tourist destination provinces, the Laguna province, that managed to survive and asked about the situations for the past three years. Through these interviews, we aimed to identify the factors that persisted among microenterprises in this strongly hit industry and the kind of support they needed to survive. Based on the interviews, we found that not only financial aid for operations but also the timely transmissions of accurate information are essential in this sector. Further development of this sector requires incentive subsidies for business entities that comply with government regulations and measures, as well as efficient financial aid and effective information delivery systems.
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