For this paper, the planning process by paying attention to the University Avenue Strategic Plan was researched. And the fundamental points aiming at an attractive area through strategies and policies were pursued. 1) The residents and merchants played an important roll in devising the strategic plan. Fundamentally, they shared a joint sense of ownership regarding the existing problems of this area, perceived images for the future, and planned the definite policies and strategies. In sum, this plan is based on with the original ideas of the residents. 2) Goals of the strategic plan are to raise the attractiveness as the residential area while maintaining characteristics of this area, and to increase the population by repairing and reconstructing obsolete buildings. 3) Strategic Plan has revisions of zoning regulations, limitations on construction, and so on. In aiming at forming an attractive area in the middle/long term, the design guidelines are also reviewed.
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