In recent years, the U.S. aviation market has rebounded from the pandemic but now faces new challenges, including shifting demand structures and declining profitability. Low-cost carriers (LCCs), in particular, are under pressure from intensified price competition and rising labor costs. This study focuses on the sustainability of U.S. LCCs by analyzing factors behind their performance decline, strategic responses, and policy support. The findings reveal that LCCs are evolving from a “low-cost, low-fare model” to a “low-cost, customer-responsive model.” This shift offers valuable insights for other markets, including Japan, in expanding demand and attracting new customer segments.
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