Industry4.0 introduces the new relationship between providers and receivers. We recog-
nize IoT is key concept and technology of Industry 4.0. Some researchers think Industry 4.0 realize
smart society focusing on efficiency of production and transaction. Service science puts Industry 4.0
to the technological platform creating value with customers. Society of Serviceology is new academic
association for service science. This article supplies the perspective of serviceology to Industry 4.0.
This paper introduces the outline of service science from the academic viewpoints and
also proposes to see the future of high-tech society from the perspective of service science.
The technology such as computer, AI and robotics has made remarkable progress these 20 years.
This paper discusses about the fourth industrial revolution that is enhanced by IoT( internet of things)
and proposes to utilize the service science that would contribute to make the high-tech society more
valuable for the humankind.
Digital transformation causes users and companies to connect and interact with each other.
With this change, companies are required to provide value directly to users. Then, companies need
to explore issues with users and co-create value. This would led the well-informed users to self-serve
their own demands. I call this phenomenon “collapse of the guild.” In other words, it will collapse
existing industries that used to make the information gap a competitive advantage. All companies
should be addressing the “collapse of the guild.”
The effects of hindsight biases are clarified to hide the creativities in enterprise inno-
vations. The two stages of enterprise innovations are analyzed, and the two models of emergence
mechanisms are proposed from the viewpoint of complex science. The first type is the emergence of
strategic behaviors caused by ‘Ba’ to which few persons contribute. The problem-solving discourse
between two persons are analyzed, and the discourse is classified into three inference categories of
deduction, induction or abduction. By plotting these as innovation diagram, it is found that the emer-
gence processes show fine structures of the successive chains of micro-abductions. This suggests that
creativity may be governed by the acceptance of meaningless hypotheses created by micro-abductions
in ‘Ba’. The second type is the emergence of organizational culture caused by accumulated strategic
behaviors. This mechanism is shown to be the chaotic transition from old organizational culture to
new one. This chaotic transition is due to ‘transfer-crisis’ of chaotic state through the instability of
strategic behaviors via enforced learning of the schema of old experienced strategic behaviors. The
differences and relations of these two types of the emergence mechanisms are discussed. And the
implications and applications of this idea are also discussed.
This paper introduces activities of the Development Engineering Society of Japan (JDES).
JDES was established in 1973, aiming at finding methodology to develop voluntary technology. Four
study groups are active in the following fields: engineering brand, coordination management, busi-
ness innovation, and intellectual property management. Outcomes of four study groups are presented
at annual meeting to promote mutual understanding among the members. JDES publishes journals to
introduce the latest research.