The purpose of this paper is to clarify the relationships between gender roles awarness and clothing images experssed it according to analyze these image scores measured.
The subjects were 671 students and grown-up men. They rated desirable clothing images by self on 7-point Likert-type scale using the two developed scales in pervious papers. The image scores measured in two scales were used to analyze.
In this paper, the relationships between gender roles consisted 3 dimensions (“masculinity”, “humanity” and “femininty”) and clothing images consisted 5 dimensions (“ beauty and sensitivity”, “conspiciousness”, “casualness”, “refinement” and “conservativeness”) were ascertained from analysis of the measured image scores using a correlation analysis and canonical correlation one.
The relationships among eight variables were examined by the correlation analysis. The results indicated a great correlation between gender roles awarness and clothing images. Results showed that : 1) “beauty and sensitivity”, “refinement”, “casualness” and “conspiciousness” were necessary to make clothing images expressed femininity, 2) “refinement” and “casualness” were necessary to make clothing images expressed humanity. 3) “refinement”, “casualness” and “conspiciousness” were needed to make clothing images expressing masculinity.
In order to examine a correlation between gerder roles awarness and clothing images, a canonical correlation analysis was carried out. The relationships described below were observed.
1) Clothing images expressed femininity were especially related to “refinement” and “beauty and sensitivity”. 2) Clothing images expressed humanity were especially related to “refinement” and “casualness” . In the case of dress to express any dimensions of gender roles, we made clear that “refinement” and “casualness” were important.
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