This article contributes to the evaluatingmethod of the fashion of women's apparels fromthe methodological point of view. At the firststep, the consumer's impressions of apparelsare investigated. An assumption is made thatthe whole impression, caused in the mind ofconsumers, can be expressed by the impressionterms which may be related to the apparel. A.factor analysis is carried out by using impres-sion terms as variables quantitatively determin-ed by the semantic differential method. It isconcluded that consumers accept women's ap-parels by impressions concerning to the threeitems; period, emotion and design. Concerningto the period, consumers tend to prefer theconsiderably prevailing fashion to the mostrecent one. Concerning to the emotion, no clearfeatures are found because of the markedindividuality of consumers. Concerning to thedesign, the apparel of simple in design tend tobe easily accepted by consumers.