We are promoting digital transformation of the manufacturing industry for further strategic use of the latest digital technology and data. In order to strengthen existing businesses through the use of data, analysis of various types of business data is essential to promote this, and therefore the company is collecting and analyzing manufacturing data, product IoT data, and customer data. One example of this is by analyzing vehicle data from connected motorcycles on the market, it is possible to more accurately understand usersʼmarket levels, which was previously an unknown sector. In addition, by analyzing the userʼs activities records on the web page, it is further possible to understand the customerʼs journey leading up to the purchase of a product, etc. Using data and these measures, the company aims to create new, and greater customer experiences. This paper introduces the data analysis platform to conduct data analysis. Specifically, we will introduce a “data analysis platform” that enables data collection, conversion, analysis, reporting, and other processes to be performed by data stores and analysis sites. In addition, examples of data analysis for IoT products, marketing, and manufacturing systems using this data analysis platform will also be introduced.
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