We propose two hypotheses on the effects of differences in the issuance of community currency on users' awareness and valuations. Hypothesis 1: The absence of paper money and the possibility of negative values that differ from those of the yen, will reduce the sense of money and lead to overuse. Hypothesis 2: The digitization of community currency, which brings convenience and efficiency in payment, will cause analog community currency to lose its characteristics as a communication medium. We test these hypotheses by seeking answers to the following three questions using a gaming simulation. Through the experience of using the community currency, 1. What are the differences in users' impressions of analog and digital forms of issuance? 2. How does the difference in the impression of the issuance form affect the users' evaluations of the issuance form of community currency? 3. What is the effective media design method for digital community currency based on findings related to the impression and evaluation of the issuance form? In response to hypothesis 1, we found that digital community currencies do not generally promote excessive use of money, but rather provide a sense of security regarding the use of digital currency through the unique digital deposit system and history viewing functions. As for Hypothesis 2, the convenience and efficiency of digital community currency reduce the opportunities for conversation and communication associated with the payment process. The results of this experiment show that users' impressions and evaluations differ greatly depending on the media used, such as whether the currency is issued via paper money or a bankbook, and whether it is analog or digital. Based on these results, we believe that the choice of the form of community currency should be determined according to the purpose of its introduction and the user group as it affects users' perceptions and evaluations.
抄録全体を表示