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  • 坂田 文彦
    マス・コミュニケーション研究
    2018年 92 巻 41-46
    発行日: 2018/01/31
    公開日: 2018/05/10
    ジャーナル フリー

     The comics market (fanzine exhibition and sale) known as ‘Gataket’ that

    started in Niigata in 1983 can be described as a typical local business. Since

    1983, various local manga and anime businesses developed, such as the ‘Niigata

    Manga Competition’, which is an innovative local government-led business, and

    the founding of the ‘JAM Nihon Anime Manga Training School’. Gataket has

    deepened its ties with such businesses every time. In 2011, ‘Gatafest’, a manga

    and anime festival held by the Niigata-shi, JAM and ‘Gataket’ was established

    and in 2013, the ‘Niigata Anime Manga Museum’ and ‘The Niigata City Manga

    House’ were established. These undergird the changeover of Niigata’s manga

    and anime business, and highlight how the cooperation among the industry, academia,

    and the government has become the foothold for business expansion.

    This is the fruit of collaboration and wide connection within the anime and

    manga industry, which has been fostered through the accumulation of knowledge

    and skill seen in Gatakketto’s 34 years of history and cooperation among

    local businesses. Therefore, for a business featuring local content originating

    from regional areas, a steady and persistent effort like that of Gataket can play

    a significant role.

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