In recent years, the main stream of researches and investigations for Sustainable Tourism in global scale have become considerably detailed scientific and analytic assessing by means of implementation of diverse and appropriate indicators system toward the tourist destinations mainly in UK, USA and Australia where this kind of research is so featured. This tendency should be evaluated highly and essential as well from the viewpoint of reduction and management of tourism impacts within the destinations. On the other hand, simultaneously, it appears to the author, at least, that the above tendency might be occurring a slight negative consequence regarding evaluation to the historic and cultural properties, also the intangible cultural heritage in every region. Because it seems that the priority for recent sustainability research might be regarded mostly as something natural, social and environmental within the tourist destination due to long-term substantial impacts of human activities toward the nature world. In this meaning a sustainable development research of "Blue Plan" organized by UNEP, specifically the article "Towards an Observatory and a 'Quality Label' for Sustainable Tourism in the Mediterranean" has to be taken notice particularly. Because this survey points out quite positively the importance concerning preservation and restoration of historic and cultural heritage of the Mediterranean countries. This research aims to elucidate the important viewpoint on preservation and restoration of cultural heritage environment not only for sustainable development in tourist destination, but also for their "rejuvenation" moreover "revitalization", referring to the national strategic project of restoration at the traditional settlement of Oia, Santorini Island, Aegean Sea, in Greece, which was implemented during 1975-1992. By means of this governmental project fortunately Oia had a great opportunity to revive herself from the town of DEPOPULATION and continuously the other regional stakeholders succeeded to this project in order to be one of the most attractive island destination in the world. Hopefully this case study could suggest a precious meaning concerned with creation & promotion of appealing destinations in Japan as well.
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