After the declaration of “New Management” in Frankfurt Germany, 1993, Samsung Electronics Co., Ltd. changed its management policy from quantitative expansion to search of quality, and it has got over with the Asian economic crisis in 1997 by setting the inter-group-organization having the authority of “structural reform headquarters” to accelerate the screening and concentration of its businesses.
Since then, Samsung Electronics has been carrying out “prepared management” with a further outlook than other operators, such as holding up the vision of “leading a digital convergence revolution”, having a mission of “withdrawal, if we cannot go into the best 5 of the world within five years”, and dividing its domain into 4. Since device business is not only high-risk but also high-return, Samsung Electronics is trying to minimize the risk by analyze the market thoroughly, depriving the market share of the leading mobile phone manufacturers, and digital media and appliance departments are stabilizing their grounds steadily. In addition, Samsung has been restructuring its business portfolio on a daily basis, and continuing a business process innovation.
In the background that a large number of world top level goods were produced, such as semiconductor memories, there was an excellent management strategy of Mr. Lee Kun-Hee, chairman of Samsung Electronics. A thorough talented-personnel strategy was implemented under the following policy: “one excellently talented person can feed 100, 000 people.” In the company, personnel affairs mean not only the activities of taking in talented people of the very first rank, but also the means of keeping them inside.
The talented-personnel strategy of Samsung Electronics equates with thorough top-downmilitary-management, and the company considers that what is necessary to maintain its inhouse order by acquiring and retaining the first-class personnel are to keep its high growth and profit rate and to continue the educational investment which meets the opportunity-equal spirit.
The reason the company has grown up to be a high profit company turned out the singularity of its personnel strategy.
抄録全体を表示