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  • 民放連放送基準は時代の変化にどう対応してきたか
    佐藤 研
    マス・コミュニケーション研究
    2019年 95 巻 107-124
    発行日: 2019/07/31
    公開日: 2019/10/25
    ジャーナル フリー

     The Japan Commercial Broadcasters Association (JBA) Broadcasting

    Standards were established at the same time as the first commercial radio

    started in Japan in 1951. It was not legal at first, but independently established

    by commercial broadcasters in Japan born in the post-World War II democratic

    movements.

      Thereafter, the revised Broadcast Law requires that broadcasters establish

    program standards and Japanese commercial broadcasters apply JBA Broadcast

    Standards to their program standards and revise them repeatedly in accordance

    with changes in society and the media environment.

      This article explores the history and background of JBA Broadcast Standards,

    and the autonomous and independent attitude of commercial broadcasters

    in Japan that has always been criticized by both the politically powerful and

    the general public based on various publications of JBA

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