This paper analyzes the purpose and target of the establishment of the “Jiyutei Hotel” (later the “Osaka Hotel”) and the “Shin-Osaka Hotel” (now the “Rihga Royal Hotel”), both of which played the role of guesthouse hotels in Osaka. In addition, the history of hotels up to the present day is examined based on the transition of their roles and organized and proposed as follows
(1) Period of providing convenience to foreigners
(2) Period of attracting the domestic middle class
(3) Era of bipolarization of value
(4) Era of diversification of value
It was found that until the opening of the Ritz-Carlton, Osaka in 1997, hotels in Osaka had historically focused on local banquet and food and beverage customers and the middle class. Considering the future of the hotel industry, we proposed that although foreign-affiliated hotels will be the main target for the affluent class, domestic hotels can also increase their presence by narrowing their targets and understanding and responding to the characteristics of the affluent class.
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