The purpose of this article is to examine the emergence of fashion magazine
(Hukushoku-Zasshi), especially the change from clothing magazin
(Hukuso-Zasshi) to fashion magazine. I focus magazine So-en to consider how
readers read the clothing magazine and fashion magazine. And I explore how
and when the design of magazine changed. When reading clothing magazine,
readers read to make western clothes, and when reading fashion magazine
readers read to develop a sense of style. The change of the way to read
emerged around 1960, and the design of the magazine changed as well.
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