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  • ママさんバレーボールを事例として
    高岡 治子
    スポーツとジェンダー研究
    2014年 12 巻 97-100
    発行日: 2014年
    公開日: 2017/04/28
    ジャーナル オープンアクセス
  • 高岡 治子
    体育学研究
    2008年 53 巻 2 号 391-407
    発行日: 2008/12/10
    公開日: 2009/02/25
    [早期公開] 公開日: 2008/12/10
    ジャーナル フリー
    Japanese married women only began participating widely in sports after the Tokyo Olympic Games in 1964. It is often said that participation in sports by housewives symbolized their liberation from isolated domestic life, thereby promoting gender equality. This thesis examines the development of housewives' sports activities and the characteristics of the sports institution, taking “Mums' Volleyball” as the main example, and concludes that those housewives undertook their role without themselves realizing that they were contributing to national economic growth, thereby exaggerating the sexual division of labor. The perpetuation of “housewifeliness” signifies repeated states in which housewives were liberated from their daily household routine, and then were empowered to fulfill their roles as home-makers even more effectively by the sports activities in which they participated. Thus the perpetuation of “housewifeliness” could be expressed as a circular diagram illustrating repeated liberation from “housewifeliness” and its prepetuation. With the development of their sports activities, the image of housewives changed from “isolated” to “cheerful”, and then to “autonomous”, and thus the circle could be considered a spiral diagram.
    In order to examine the concept of perpetuation of “housewifeliness”, how married women came to be regarded as “housewives” will be outlined, then the reasons why the housewives' sports movement occurred in the 1970s will be discussed. Finally, analysis of the institutional characteristics of “Mum's Volleyball”, such as ideology, rules, facilities for training, etc., will explain how “housewifeliness” was perpetuated.
    “Mums' Volleyball” was an informal name, and “Housewives' Volleyball” was the official one. Although since the 1970s, the word “housewife” has almost never been used because of its gender inference, it has been used in many cases with reference to sports activities by married women. As the word “housewife”, however, symbolized a good wife and mother, sports activities were accepted and acknowledged by their husbands and their families and, ultimately by society.
    The housewives who perpetuated “housewifeliness” contributed to the country's economic growth by ensuring that their husbands were always in top condition for work. In the meantime, they were required to have organizational skills, for example, skills for managing their teams, sports associations, and various tournaments in which they participated. Thus the housewives' sports activities could be said to have two faces: one was to free housewives from home-bound chores, encouraging them to have social empowerment, and the other was to accelerate their sexual division of labor as home-makers.
  • ―堺ブレイザーズの地域を基盤とした事業展開―
    高橋 豪仁, 浦上 雅代
    スポーツ産業学研究
    2004年 14 巻 2 号 25-37
    発行日: 2004/09/30
    公開日: 2010/07/27
    ジャーナル フリー
    The sport teams owned by corporations have contributed to Japanese competitive sports since the Second World War. But in the 1990s some corporations abolished their teams because of the economic recession. In this tough situation, recently those corporations that haven't chosen to discontinue their teams have tried to change "corporate teams" into "club teams" instead of abolishing them. The patterns of club teams are various, but a common element is that they attempt to develop strong connections between the team and their local area. I would like to take up the "Sakai Blazers", which was established in 2000 with the aim of becoming a club team strongly rooted in the local area in the future, after having been a corporate team owned by Shin-nittetsu. The purpose of this paper is to investigate the Sakai Blazers' undertakings focusing on how they raised funds and how they have been acknowledged. The present annual operating expenses of the Blazers are 270 million yen, and almost two-thirds of it is given by Shin-nittetu as advertising expenses, though it has been decided that the funds from Shin-nittetu will be reduced to one-half in 2005. So they have embarked on various new businesses to establish a self-supporting system. For example, they have made a request to the Japan Volleyball Association that V League Organization should adopt a home & away system and admit multiple uniform sponsors. These requests were put into practice in 2003. The Sakai Blazers built up connections with the Sakai City government. They dispatch players to junior high school clubs in Sakai City to teach volleyball, conduct volleyball classes for citizens and hold a sport event called the "Blazers Cup" with funds from the Sakai school board. They put an emblem on the uniforms proclaiming that Sakai would be a city designated by an ordinance, with funds from the city. When the Blazers was established, they had no connections based in the local area, other than that with Shin-nittetu. In three years they set up these financial networks, since positive acknowledgement is indispensable.
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