The author aims to elucidate to what extent storage facilities outside home could be utilized in achieving the successful management of durable consumer goods for average families. An investigation was made on the actual status and consciousness of using safekeeping service; the subjects of the study were the housewives living in both detached house and condominium, and a large city and a small local city were respectively chosen as target of survey. The results of the investigation, are as follows :
1) Eighty-nine percent of the housewives are aware of the safekeeping service, but those who have actually utilized it is only 6%, a percentage lower than that of the users of rental goods. In fact, the housewives under study would like to keep durable consumer goods in their household.
2) Seasonable, unused or hobby goods, occupying a large part of their possessions, pose a significant problem for housewives to find storage space. Therefore, they would have to consider the utilization of safekeeping service.
3) Safekeeping service is considered only for a temporary period of time such as at the time of building a new house or reconstructing an old house, as well as for a fixed time of period such as assortments of seasonable dolls.
4) The limited storage space available in condominium is bound to make housewives seek safekeeping service just like they would want to rely on rental service.
5) The terms and conditions to be considered by housewives include charge, reliability, facility, and accessibility.

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本稿は富士フイルムのFinePix700の事例をもとに、技術変化と既存のデザインの踏襲の関係性について探求し、大きな技術変化はときに優位性のある既存デザインの実現を困難にする場合があることを確認した上で、そのような場合にデザインと技術を高いレベルで達成するためのマネジメント方法について分析を行った。その結果、新奇性は高いものの、技術的な合理性に基づいたデザインを活用することで、技術とデザインの両立を達成し、競争力のある製品を生み出すことができたことを指摘した。これは、技術とデザインの関係性について、消費者行動論のみならず技術経営論の視点から両者を捉える必要性を示す点で大きな貢献を有する。

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