During the 2000s, grass-root xenophobic movements have developed in East Asian countries. In Japan, many groups calling themselves “Conservatives In Action” and within them, the core group called “Zaitokukai” have been criticized by many people for their use of hate speech. Counter-protesters have fought them not only on the street but also on the internet.
The radicalization of mass media discourse has been identified by critics. For example, “Book Lovers Against Racism” (BLAR) condemns publications containing xenophobic figures as “hate books.” Influenced by those books, Conservatives In Action and Zaitokukai have developed their own mass media organization and discourse.
Although people criticize the current trend of books that contain bitter criticisms of China, South Korea, and North Korea as “hate books,” such labeling tends to obfuscate the differences between Old and New Conservative media. In fact, while New Conservative media uses hate speech as an “effective measure,” many Old Conservative media sources criticize the practice.
This paper explores the magazine Japanism as an example of New Conservative media speech. Seirindo, the publisher of Japanism, has published books by former Zaitokukai leader Makoto Sakurai. His books were meant to encourage the Conservatives In Action and Zaitokukai.
This paper also compares the perspectives of Old Conservative media, using the example of Seiron, with those of New Conservative media, using the example of Japanism, to explore the respective views of Old and New Conservative media on China, South Korea, and North Korea.
Some critics believe views expressed by Old and New conservative media exist in different methodologies but are based on the same idea. This paper reveals that their differences exist not only in their methodologies but also in their ideas. Specifically, while their perspectives on China are similar, their perspectives on South Korea and North Korea are quite different. Before the main analysis, this paper follows the long-term change of the social movement led by Zaitokukai to focus on the initial split of the two conservative groups. After that, several specific differences between Old and New Conservative media are discussed.

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