Vegetables are essential for our rich and varied dietary life as well as for highly intellectual activities. The roles of vegetables in our diet have greatly changed in the past few decades. With the aim of increasing vegetable consumption, therefore, producers have been taking a wide range of measures in consideration of the requests and changes in the tastes of consumers.
An example of vegetables in which supply season has been expanded is strawberries. Strawberries were an early-summer crop, traditionally grown outdoors and harvested in May and June. However, to meet consumers′ demands - they want to eat strawberries also in winter, especially in Christmas time -, strawberries have been sold in winter starting in November since around 1980s. Forcing culture and other means made this possible.
Next, an example of vegetables whose appearances have been changed to meet the tastes of consumers is cucumbers. Cucumbers used to be covered with white bloom, and those with a larger amount of bloom were considered fresh. However, consumers started disliking this type of cucumbers. In 1985, it was found that the bloom could be reduced by grafting. Consumers′ preference for bloom-less cucumbers overwhelmed the demerits of grafting, and green shiny cucumbers are now sold.
One of vegetables whose tastes have been improved is tomatoes. They used to be harvested when they just started turning red because the fruits softened when they became completely red and the taste was also bad. In 1983, a new cultivar of tomatoes was developed whose pulp remain firm even if harvested at full maturity and which has a rich taste because the fruits receive photosynthates from leaves for a longer period of time. Other “full-maturity” cultivars have since been developed too, contributing to an increase in consumers craving for tomatoes.
In this way, advancement of under-structure cultivation and cultivation technologies, development of new cultivars, among other factors, have helped increase vegetable consumption.
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