When consumers voice a complaint about goods and service, businesses take advantage of information to make improvements. The information exchange leads consumers to receive better goods and service. Thus, classes focusing on the subjects that consumers’ behavior changed the society and eventually lead to realization of “consumer citizenship society” were conducted and then changes in consciousness were examined.
When customers know businesses to be utilizing "customer testimonials" carefully, they intend to voluntarily voice their thoughts. We practiced and inspected an example of the consumer education program for bringing up the “wise consumer” who understand their influence and participate in the planning and cooperation towards the realization of sustainable consumption.
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