Summary：In the case that the amount of investment differs between the designated area and other area, the impact on land prices will be unavoidable. In Niigata City, the plan has just been completed. From now on, we need to pay close attention to how to make land use more appropriate by policy guidance and how it affects the land price.
The comics market （fanzine exhibition and sale） known as ‘Gataket’ that
started in Niigata in 1983 can be described as a typical local business. Since
1983, various local manga and anime businesses developed, such as the ‘Niigata
Manga Competition’, which is an innovative local government-led business, and
the founding of the ‘JAM Nihon Anime Manga Training School’. Gataket has
deepened its ties with such businesses every time. In 2011, ‘Gatafest’, a manga
and anime festival held by the Niigata-shi, JAM and ‘Gataket’ was established
and in 2013, the ‘Niigata Anime Manga Museum’ and ‘The Niigata City Manga
House’ were established. These undergird the changeover of Niigata’s manga
and anime business, and highlight how the cooperation among the industry, academia,
and the government has become the foothold for business expansion.
This is the fruit of collaboration and wide connection within the anime and
manga industry, which has been fostered through the accumulation of knowledge
and skill seen in Gatakketto’s 34 years of history and cooperation among
local businesses. Therefore, for a business featuring local content originating
from regional areas, a steady and persistent effort like that of Gataket can play
a significant role.