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  • 羽藤 雅彦
    広告科学
    2017年 61 巻 17-
    発行日: 2017年
    公開日: 2017/07/24
    ジャーナル オープンアクセス
    本研究の目的は、ネット・コミュニティにおける消費者間の相互作用に注目し、その発言の多様性を明らかにすること、ならびにコミュニティ上でメンバーが相互作用を通じて特定のブランドとの間に結ぶ関係性を強化する経路を考察することである。本研究により、ネット・コミュニティでは、特定のブランドへの肯定的な発言のみならず、中立的・否定的な発言も多く、相互作用が多様であることが明らかとなる。さらに、発言のコンテクストに注目することで、メンバーとブランドとの 関係性の強化には「知覚された能力」と「コミュニティとの同一化」が重要であることを考察した。
  • 市古 貞次
    日本學士院紀要
    1983年 39 巻 1 号 1-22
    発行日: 1983年
    公開日: 2007/06/22
    ジャーナル フリー
    Jinkeisho is a literary work of as many as 500 sheets of paper, consisting of 11 Chapters in 11 Volumes, appeared in the Muromachi Period. But, to our regret, very few theses have ever been written on this subject.
    Examining its contents, I found that it had been written in 1482 with a few additional descriptions given sometime before 1500 AD. Though the name of author is unknown, it is pretty sure that he was a recluse Buddhist priest of noble origin, who had devoted himself to his lessons from his youth, had once been in the service of the Imperial Court, but had resigned from his position for some reasons, and after wandering about from place to place for years, lastly had settled in a thatched hut near Miyako (ancient capital in Kyoto). This literary work is composed of the following story, told by a Zato (a blind musician) who, coming up to Miyako a long way from Oshu (the North-Eastern part of Japan), took a lodging for the night in the hut, and was put on record by the author, the said Buddhist priest.
    Once there lived two young men, named Hanawaka and Tamawaka, in one of the Hieizan Buddhist temples, and they were working hard at their lessons. Hanawaka was a descendant of the Genji family, who were residing in Ashikaga in Kanto district, Tamawaka was a descendant of the Heike family, who were residing in Dazaifu in Kyushu Island, and their mentor, the head priest was descended from the Fujiwara family. These three characters reciprocally tell about Buddhism, successive Emperors and Shoguns, literary works such as waka (31-syllable Japanese poems), renga (linked poems), Monogatari (novels in the Heian and Muromachi Period), and performing arts, etc. These accounts amount to more than 80 per cent of all the contents, and therefore, it may safely be said that Jinkeisho has something of the encyclopedia in its nature. At last Tamawaka was seized with an illness and died. The head priest and Hanawaka were very much grieved at his death and held a memorial service most warmly. Soon after that, however, the head priest also passed away. Being left behind them alone, Hanawaka made up his mind to become a Buddhist priest, shaving off his hair. It is told that he left Hieizan and, after devoting himself for years to Buddhism, died a peaceful death.
    The above is the outline of Jinkeisho, and so it can be said to be a kind of modification of Chigomonogatari (temple page story). It is also quite a noteworthy fact that Jinkeisho gives an example of the typical way of telling a story in those days (the Muromachi Period) to introduce historical allusions and knowledges in it. We can also find out, in the accounts given by the said three characters, the special narratives which explain how Taketori-no-Okina (an old bamboo cutter) legend and Genji-monogatari (the Tale of Genji) came into existence. Thus, I conclude that Jinkeisho is a particular literary work which furnishes important materials for the study of legend and narrative literature.
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