This paper aims to examine the role expectations of female radio personalities and the gender structuring of radio personalities. Radio has come to be situated as a local medium aiming at mass personal communication, and its broadcasters are called "radio personalities." Through interviews with former radio producers and female radio personalities, I conclude that female radio personalities are expected to perform specifically feminine roles. Acting as the metaphorical wives of their partners, they speak as representatives of those involved in daily and/or household matters. For this reason, radio cannot yet be called gender-free.
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