Tomitaro Makino, a botanist born in Sakawa Town, Kochi Prefecture, is quite popular in the region, however is not well known nationwide. As such, a civic group was established to work with the aim to make him a hero in the popular morning TV drama program of Nippon Hoso Kyokai (i.e., NHK, the Japan Broadcasting Corporation). The NHK decided to broadcast the TV drama in which Makino was set as a hero, starting April 2023. In response to this, Kochi Prefecture has launched a campaign to link this TV drama to business promotion including sightseeing. Private companies have also been planning a series of products such as gin, sweets, and new botanical arts associated with Makino. The world-renowned botanist “MAKINO” was born out of the natural environment of Japan, which is blessed with a diversity of plants, not to mention his hometown of Kochi Prefecture.
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