The proposal refers to two major problems for which manufacturers are commonly criticized. One is the problem of defects and the other is inappropriate sales related activities at public gatherings such as educational and administrative meetings. As a result of such activities, distrust of manufacturers remains. Furthermore, the subsystems which influence consumers the most (administrators, journalists, consumer groups, educators, etc.) sometimes provide inadequate information to consumers. We have to recognize we do not live in a perfect world. Nevertheless, criticism among these various subsystems and manufacturers only serves to foster distrust. Instead, they should stop criticizing each other and start providing constructive comments in order to minimize their weaknesses. This would help to establish true trust. In turn, manufacturers would gain public confidence.

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1953（昭和28）年，日本でテレビ放送が始まって50年が過ぎた。テレビは戦前にはなかった，新しいメディアである。テレビ受像機が普及していなかった頃は，街頭テレビの前に集まってプロレスに熱狂した。このように，テレビを無料の娯楽と受けとめていた大衆が，やがてニュースショウを好んで見るようになった。ここ半世紀の変貌を「市民的意識の生成」と捉え，その経過を分析した。 テレビ放送開始から現在までを６つに区切り，テレビ年表でそれぞれの時期の特徴を明らかにする。 ？（前史―1952） テレビ放送前夜 ？（1953―1959） 一億総白痴化 ？（1960―1970） アクセルとブレーキ ？（1971―1984） もうけ主義と合理化 ？（1985―1992） ニュースショウの時代 ？（1993―現在まで）メディアの失われた10年

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Yokohama Consumers’ Center has been making efforts to support the rights of consumers and to offer information to promote consumers’ awareness. “The day class for Consumers’ Life” is one part of our programme. This survey analyses the purposes and contents of the day classes during the past 12 years as understood by the class participants. The awarness and interests of the consumers are considered in order to know how to better improve the ‘Day Class’ in the future. In this survey, the characteristics of popular and unpopular classes are examined according to the class locations, time of day, time of year, names of class and class contents. From the results of the study, suggestions are made about how to develop and design more effective types of day classes.

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