詳細検索結果
以下の条件での結果を表示する: 検索条件を変更
クエリ検索: %22%E6%9D%91%E4%B8%8A%E4%BF%A1%E4%BA%94%22
5,125,283件中 1-20の結果を表示しています
  • 鹿野 美弘, 櫻井 徹朗, 小松 健一, 山田 浩之, 斉藤 謙一
    Chemical and Pharmaceutical Bulletin
    1990年 38 巻 4 号 1082-1083
    発行日: 1990/04/25
    公開日: 2008/03/31
    ジャーナル フリー
    Two new polyacetylene compounds (
    4
    E
    ,
    6
    E
    , 12
    E
    )-
    1
    -acetoxy-3-isovaleryloxytetradeca-
    4
    ,
    6
    , 12-trien-
    8
    , 10-diyn-14-ol (
    B
    ), and (
    4
    E
    ,
    6
    E
    , 12
    E
    )-
    1
    -acetoxy-3-(2-methylbutyryloxy)tetradeca-
    4
    ,
    6
    , 12-trien-
    8
    , 10-diyn-14-ol (C) have been isolated along with (
    4
    E
    ,
    6
    E
    , 12
    E
    )-
    1
    -acetoxy-3-senecioyloxytetradeca-
    4
    ,
    6
    , 12-trien-
    8
    , 10-diyn-14-ol (A) from Atractylodes Rhizome (Karabyakujutu). The structures of these compounds were determined on the basis of their spectral data.
  • 藤井 弘章, 国政 華菜, 難波 明代, 横溝 隆之, 西村 伸一, 島田 清, 堀 俊男, 西山 竜朗
    地盤工学会論文報告集
    2000年 40 巻 6 号 117-131
    発行日: 2000/12/15
    公開日: 2008/02/29
    ジャーナル フリー
    This study was performed to clarify which factors affected damage to tame-ike (small embankment dams for irrigation) in Hokudan Town as a result of the January 17, 1995 Hyogoken-Nambu earthquake. Factors were assumed to be : Location (
    e
    .g., Distance to Epicenter, etc.), Structure (
    e
    .g., Angle to Nearest Fault, Embankment Volume, etc.), Soil Properties of Embankment, Geology of Dam Site and History (Era of Construction, Repaired, etc.). Multivariate statistical analyses were performed for documentary data (damaged : 181, undamaged : 328). Ordinary statistical analyses were conducted for the data investigated in situ for soil properties of the embankment. The results show that the factors causing damage to dam are : (
    1
    ) Nearest Fault (Nojima, Mizukoshi and
    D
    2), (2) Distance to Nearest Fault (less than 500 m), (3) Distance to Epicenter (approximately
    8
    to 14 km, which almost agrees with the location of seismic intensity 7 JMA), (
    4
    ) Elevation of Dam Site (higher than 100 m), (5) Embankment Volume (the greater the volume the more damage was caused), (
    6
    ) Direction of Dam Axis (normal or diagonal to the epicenter or to nearest the fault), (7) Plan View of Dam Axis (3 or
    4
    axes), (
    8
    ) Surface Geology of Dam Site (non-cohesive soil type ground), (
    9
    ) Era of Construction (prior to 1891) and (10) Soil Properties of Embankment (sand, not silty sand or gravel, penetration resistance that is 10% smaller than the undamaged dams).
  • 東畑 郁生, PRASAD S.K., 本多 剛, CHANDRADHARA G.P.
    地盤工学会論文報告集
    2002年 42 巻 4 号 77-88
    発行日: 2002/08/15
    公開日: 2008/02/29
    ジャーナル フリー
    The Gujarat earthquake in India occurred in January, 2001, and caused significant damage in the province of Gujarat. The Japanese Geotechnical Society sent a small reconnaissance team to the damaged region after the quake. The present text presents the report from this activity. The major attention of the team was focused on geotechnical aspects of the damage which were related to earthfill dams and harbor land fills. It was found that a significant portion of damage was concentrated in fills resting on soft natural soils. Swedish weight soundings which were conducted at two places demonstrated the existence of such a soft subsoil. From this, it was concluded that amplification of earthquake shaking as well as the permanent deformation in the soft foundation soil induced such kinds of damage as subsidence, cracking, and lateral spreading in overlying artificial fills. For the better seismic resistance of those affected fills during future earthquakes, the improvement of soft subsoil seems essential.
  • 蒋 通, 栗林 栄一
    土質工学会論文報告集
    1988年 28 巻 1 号 56-64
    発行日: 1988/03/15
    公開日: 2008/02/29
    ジャーナル フリー
    The boundary element method expanded in frequency domains is presented to analyze the dynamic interaction between an embedded flexible rectangular foundation and soil with consideration of the obliquely incident waves. Numerical results describing the influence of the flexibility of the foundation on the dynamic responses of the foundation due to obliquely incident waves indicate that the flexibility of actual foundations can diminish the reduction of translation responses and increase the rotational responses in the high frequency range. These phenomena are more conspicuous as the embedment ratio is larger and the value of the wave velocity ratio of the soil and the foundation approaches to unity. When the high frequency components of the input ground motion are important and the basement has higher flexibility (for example 2vs/
    1vs
    >0.
    4
    ), the analysis method which considers the basement as a rigid foundation may lead to unsafety estimations and the estimation of the flexibility of the foundation is necessary as analysing the effective input motion with consideration of the incident waves.
  • 山田 善一, 野田 茂
    土質工学会論文報告集
    1988年 28 巻 1 号 143-152
    発行日: 1988/03/15
    公開日: 2008/02/29
    ジャーナル フリー
  • ALI TABESH, HARRY G. POULOS
    地盤工学会論文報告集
    2001年 41 巻 3 号 1-16
    発行日: 2001/06/15
    公開日: 2008/02/29
    ジャーナル フリー
    In the seismic analysis of pile foundations the soil is often assumed to be an elastic material and the pressure at the soil pile interface is not limited during the analysis. This may result in a considerable error, as the computed pressure from an elastic analysis may go well beyond the ultimate lateral pressure of real soil. In fact, significant yielding at the soil-pile interface has been observed during real earthquakes, and also in laboratory tests. The yield zone is usually near the ground surface where the effect of inertial force due to the superstructure is higher. This yielding redefines the pile response, and in general cannot be ignored. In order to examine the effects of soil yielding on the internal pile response during earthquakes an approximate analysis is described in this paper which is an extension of a static method developed by the second author (1982) for the analysis of piles subjected to lateral soil movement. This method is then used to investigate the effects of soil yielding on the internal response of piles through a comparative study in which real earthquakes are used. It is shown that for strong earthquakes and heavily loaded piles the soil yielding may considerably increase the amount of maximum pile moment developed in the pile. A marked difference in the effects of yielding on the pile moment and shear is observed and discussed.
  • ABDALLAHI.HUSEIN MALKAWI, ROBERTY. LIANG
    地盤工学会論文報告集
    1996年 36 巻 3 号 67-74
    発行日: 1996/09/15
    公開日: 2008/02/29
    ジャーナル フリー
    The interaction between a penetrating shaft and the surrounding soil media under impact loading is a frequently encountered phenomenon in geotechnical engineering. Examples of such dynamic soil/shaft interaction would include dynamic pile driving, standard penetration testing (SPT), and dynamic driven rod test. Presented in this paper is a novel approach, based on the principle of dynamic system identification, which enables identification of dynamic soil-pile interaction model parameters. The analytical transfer function, relating the output stress wave forms to the input stress wave forms in the soil/shaft system, is derived using the Laplace and Fourier Transform techniques and the one-dimensional wave propagation theories. A numerical solution algorithm based on a variation of gradient method is coded into a micro-computer based program to solve the frequency-dependent soil-pile interaction parameters (Smith model) : soil damping and soil spring stiffness. To further reduce the amount of computational effort required in the solution of the frequency-dependent dynamic soil properties, it is suggested that the solution be obtained for the first-mode natural frequency of the measured stress waves. The results obtained from this simplified solution algorithm, when compared with both numerical simulations and controlled laboratory tests, are reasonably acceptable. The proposed parameter identification technique offers a viable alternative data interpretation procedure for deducing pertinent Smith model parameters used frequently in pile driving analysis.
  • Ying Jiao, Teruhiko Yoshihara, Akitami Ichihara
    Bioscience, Biotechnology, and Biochemistry
    1995年 59 巻 6 号 1032-1035
    発行日: 1995/06/23
    公開日: 2008/02/08
    ジャーナル フリー
    The syntheses of (S)-13-hydroxy-(2
    E
    ,
    4
    E
    ,
    8
    E
    )-tetradecatrienoic acid (
    1
    ) and (2
    E
    ,
    4
    E
    ,
    8
    Z-tetradecatrienoic acid (2) were carried out by using the Wittig reaction as the key step. The asymmetric center at C-13 and the double bond between C-
    8
    and C-
    9
    for natural compound
    1
    were reconfirmed as being of (S) configuration and
    E
    , respectively. The relationship between the structure of the unsaturated hydroxy fatty acids and their inhibitory effect on the growth of lettuce was investigated.
  • 松本 樹典, 武井 正孝
    土質工学会論文報告集
    1991年 31 巻 2 号 14-34
    発行日: 1991/06/15
    公開日: 2008/02/29
    ジャーナル フリー
    Stress wave theory is applied to open-ended pipe piles to clarify the effects of soil plug on the behaviour of piles during driving and static loading. Measured field data and various numerical models are reviewed ; methods are presented to calculate wave propagation in both the pile and the soil plug ; modelling is presented which takes into account the interaction between the soil plug and the pile ; also presented is simplified method to estimate the loadsettlement relation of the pipe pile in static loading. By correlating observed and calculated values in two analytical cases, the authors demonstrate that incorporation of the soil plug (modelled as a series of masses and springs) is required to correctly predict pile behaviour during driving and static loading.
  • 國生 剛治
    地盤工学会論文報告集
    2000年 40 巻 5 号 99-111
    発行日: 2000/10/15
    公開日: 2008/02/29
    ジャーナル フリー
    In view of the significant role of the water film effect in flow failure for a liquefied sandy deposit, the mechanism of water film generation is numerically studied based on a
    1
    -dimensional model test. The process of water film growth and decay can be simulated to a certain extent by a simple consolidation analysis, which indicates that only a small difference in permeability in layered sand is enough for a water film to develop. A
    1
    G shaking table test for a two-dimensional slope model with an arc of silt within a saturated sand is then addressed to discuss the dilatancy effect exerted in sheared sand during flow failure. It is possible that, once the water film is formed, the transmission of shear stress through it is interrupted, leaving the sand below free from the dilatancy ; this eventually allows the water film to stay without being absorbed during flow failure. The result of another shaking table test for a trapezoidal slope with horizontal silt seams indicate that water films beneath the seams enable the soil mass above them to laterally flow along water films very gently inclined even after shaking. If a silt seam breaks due to excessive pressure in the water film, it triggers re-liquefaction in the upper sand and leads to further instability.
  • TORU SHIBATA, FUSAO OKA, YOSHIO OZAWA
    地盤工学会論文報告集
    1996年 36 巻 Special 号 65-79
    発行日: 1996年
    公開日: 2012/08/13
    ジャーナル フリー
    The results of an investigation of soil liquefaction caused by the 1995 Hyogoken-Nambu earthquake are described. Massive and extensive soil liquefaction occurred in the coastal areas of reclaimed land, in old river beds, in Holocene deposits and in areas reclaimed from old ponds. A man-made island of weathered granite, or “Masado, ” was also seriously damaged by soil liquefaction. The maximum distance from the epicenter to the liquefied sites was approximately 90 km. Several characteristics of liquefaction formation, strong earthquake motions recorded on Port Island, and damage to structures from this earthquake are discussed.
  • Zeineb BRAHMI, Tatsuya KATHO, Rie HATSUMATA, Asako HIROI, Nami MIYAKAWA, Emi YAKOU, Kouichi SUGAYA, Jun-ichi ONOSE, Naoki ABE
    Bioscience, Biotechnology, and Biochemistry
    2012年 76 巻 5 号 1028-1031
    発行日: 2012/05/23
    公開日: 2012/05/23
    [早期公開] 公開日: 2012/05/07
    ジャーナル フリー
    Two effective cytochrome P450 (CYP) inhibitors were isolated from tarragon, Artemisia dracunculus. Their structures were spectroscopically identified as
    2E
    ,
    4E
    -undeca-2,
    4
    -diene-
    8
    ,10-diynoic acid isobutylamide (
    1
    ) and
    2E
    ,
    4E
    -undeca-2,
    4
    -diene-
    8
    ,10-diynoic acid piperidide (2). Both compounds had dose-dependent inhibitory effects on CYP3A
    4
    activity with IC50 values of 10.0 ±
    1
    .3 µM for compound
    1
    and 3.3 ± 0.2 µM for compound 2, and exhibited mechanism-based inhibition. This is the first reported isolation of effective CYP inhibitors from tarragon (Artemisia dracunculus) purchased from a Japanese market.
  • 鍛治 健司, 葛谷 昌之 /, RAYMONDN. CASTLE
    Chemical and Pharmaceutical Bulletin
    1970年 18 巻 1 号 147-156
    発行日: 1970/01/25
    公開日: 2008/03/31
    ジャーナル フリー
    2-Benzyl-
    4
    -chloro-5-mercapto-3 (2H)-pyridazinone (
    1
    ) was heated in ethanol under reflux for 10 hours to form concurrently 2, 7-dibenzyldipyridazo [
    4
    , 5-
    b
    :
    4
    ', 5'-
    e
    ]-
    1
    ,
    4
    -dithiin-
    1
    ,
    6
    (2H, 7H)-dione (Ia) (57% in yield) and 2,
    8
    -dibenzyldipyridazo [
    4
    , 5-
    b
    :
    4
    ', 5'-
    e
    ]-
    1
    ,
    4
    -dithiin-
    1
    ,
    9
    (2H,
    8
    H)-dione (IIa) (14% in yield). Assignment of the two products to the corresponding structures is established by their physico-chemical constants and chemical behaviors. The concurrent formation of the dipyridazo [
    4
    , 5-
    b
    :
    4
    ', 5'-
    e
    ]-
    1
    ,
    4
    -dithiin-
    1
    ,
    6
    (2H, 7H)-dione and the -
    1
    ,
    9
    (2H,
    8
    H)-dione were observed in, not only heating
    4
    -chloro-5-mercapto-3 (2H)-pyridazinones (
    1
    -3) in polar solvent, but warming
    4
    -mercapto-5-chloro-3 (2H)-pyridazinones (
    4
    -
    6
    ) in the presence of potassium carbonate in DMF. For the interpretation of the reaction, keto-thioketo carbenes as active intermediate species and a reversible interconversion among them are suggested on the basis of the fact that there was nonexistence of an equilibrium between the two compounds, such as Ia and IIa, under the reaction condition and a trapping keto-thioketo carbene species as 2-phenylimino-5-benzylpyridazo [
    4
    , 5-
    d
    ]-
    1
    , 3-dithiol-
    4
    (5H)-one (IVa) (14% in yield) along with the major products, (Ia) and (IIa), was furnished by warming
    1
    with phenylisothiocyanate in the presence of triethylamine in dry benzene. On the contrary, participation of a reversible interconversion between Ia and IIa, to a considerable extent, with the concurrent formation of them in the case of benzylation of either Ib or IIb, by warming with benzylchloride in the presence of potassium carbonate in DMF at 80°, might not be neglected, because an attempted approach to an equilibrium between Ia and IIa in a similar reaction condition except the use of benzylchloride realized, whereas non-existence of an equilibrium between Ib and IIb in the similar reaction condition was observed.
  • STEFANIA SICA, LUCA PAGANO
    SOILS AND FOUNDATIONS
    2009年 49 巻 6 号 921-939
    発行日: 2009年
    公開日: 2011/01/27
    ジャーナル フリー
    The paper illustrates theoretical and experimental procedures adopted to characterize the seismic response of earth dams by performance-based criteria. The study refers to a real case, the Camastra Dam, a zoned earth dam with vertical clay core, placed in a highly seismic zone of Southern Italy. At first, the analysis objectives have been identified along with the physical quantities needed to achieve them for characterizing dam seismic performance. A theoretical approach, consistent with the identified analysis objectives, has been later selected. The adopted approach is based on continuum mechanics and accounts for coupling between soil skeleton and pore water phase. It is also able to describe the main features of soil response under cyclic loading conditions since it implements an advanced constitutive law for the soil skeleton. Big effort has been paid to the mechanical characterization of the dam materials. In addition to data coming from the interpretation of the laboratory tests performed at the time of dam construction, in situ tests (SASW, Down Hole, DMT) have been recently carried out on the embankment and foundation soils and interpreted consistently with the requirements of the selected theoretical model. Preliminarily, the static stages of the dam lifetime have been numerically simulated to reproduce the behaviour observed in terms of cross-arm settlements and pore water pressures, in order to obtain or verify some soil parameters and initialize the state variables for the simulation of the seismic stages. A seismological study of the dam site provided the expected seismic scenarios in terms of time histories of acceleration, needed as input for the dynamic analyses. The seismic response of the Camastra Dam was finally investigated and discussed in the light of performance-based criteria.
  • LUCA PAGANO, STEFANIA SICA, POMPEO COICO
    SOILS AND FOUNDATIONS
    2009年 49 巻 6 号 909-920
    発行日: 2009年
    公開日: 2011/01/27
    ジャーナル フリー
    A crucial matter related to roads in seismic areas is to ensure viability during the post-seismic stages, especially if the road represents an important or unique way to reach towns that may be potentially hit by strong earthquakes. Verification of road viability under seismic actions requires not only safety assessment of the failure mechanisms which may jeopardize single road components (embankment, viaduct, bridge, etc.) but also evaluation of performance. Viability of a road may be compromised by an unsatisfactory response of road embankments. The vehicle flux may be, in fact, inhibited or reduced if a road embankment suffers global instability mechanisms or significant permanent displacements mainly at the contact with structural elements (
    e
    .g., viaducts, bridges) that do not move significantly. In this case the embankment permanent displacements turn out into steps or separations. The paper accounts for the different stages followed to study the seismic performance of the road embankments located along a sample road branch of about 5 km. Preliminary activities consisted in characterizing the geological area of the sample road, in selecting the potentially vulnerable embankments and in carrying out in-situ investigations to properly characterize the physical and mechanical properties of the embankments and foundation soils. A seismological study of the sample area was performed in order to characterize the reference seismic actions needed for the numerical analyses. The seismic response of the embankments was evaluated by a pseudo-dynamic approach and an advanced dynamic model. In the latter, the equations describing dynamic equilibrium and compatibility were merged with an elastoplastic combined-hardening constitutive law that properly models soil response under cyclic loads. The embankment's seismic performance was predicted in terms of permanent settlements at the embankment top surface versus the peak acceleration of the reference input motions.
  • 竹下 祐二, 西垣 誠, 河野 伊一郎
    土質工学会論文報告集
    1990年 30 巻 2 号 199-210
    発行日: 1990/06/15
    公開日: 2008/02/29
    ジャーナル フリー
  • 汪 発武, 佐々 恭二, 福岡 浩
    地盤工学会論文報告集
    2000年 40 巻 1 号 35-46
    発行日: 2000/02/15
    公開日: 2008/02/29
    ジャーナル フリー
    By employing an undrained cyclic loading ring-shear apparatus, a series of tests to reproduce the dynamic behavior of the Nikawa landslide induced by the January 17, 1995 Hyogoken-Nambu earthquake, is conducted. The test sample is Osaka-group coarse sandy soil taken from the landslide. The initial stress condition acting on a soil element in the sliding surface is applied to the sample. Based on the seismic records monitored at the JR Takarazuka Station, the input seismic wave is synthesized to reproduce the seismic stress acting on the sliding surface. The test results show that the soil failed due to the dynamic loading of the earthquake. The most important results are the excess pore water pressure generation and the acceleration of shear displacement continuing after the main shock. Combined with the grain crushing at the shear zone and the volume reduction in the drained constant-speed ring-shear test, the mechanism of this landslide is interpreted as, shear displacement causing grain crushing in the shear zone and volume reduction, and then resulting in a localized liquefaction phenomenon, "sliding-surface liquefaction". This geotechnical simulation test provides a reasonable interpretation of this highly mobile landslide.
  • Özkan ASLANTAŞ, Ebru Şebnem YILMAZ
    Journal of Veterinary Medical Science
    2017年 79 巻 6 号 1024-1030
    発行日: 2017年
    公開日: 2017/06/16
    [早期公開] 公開日: 2017/04/27
    ジャーナル フリー

    This study aimed to determine the prevalence of fecal carriage of extended spectrum β-lactamase (ESBL) and/or plasmidic AmpC β-lactamase (pAmpC) producing Escherichia coli among dogs (n=428) in Turkey. Polymerase chain reaction (PCR) and sequencing were used to characterize genes encoding β-lactamase and plasmid mediated quinolone resistance (PMQR). Antimicrobial susceptibility testing and PCRs for virulence genes and phylogenetic groups were also performed. Cefotaxime resistant

    E
    . coli isolates were detected in 95 (
    22
    .2%) of the swab samples. Sequencing analysis results showed occurrence of various β-lactamase genes: blaCTX-M-15 (62), blaTEM-
    1b
    (42), blaCMY-2 (
    22
    ), blaCTX-M-3 (16), blaCTX-M-
    1
    (15), blaOXA-
    1
    (
    9
    ) and blaSHV-12 (3) alone or in combination. The most frequently encountered phylogenetic group was group
    A1
    (35.
    8
    %), followed by group
    D2
    (
    22
    .
    1
    %),
    B
    1
    (15.
    8
    %),
    D1
    (
    9
    .5%), A0 (7.
    4
    %),
    B22
    (5.3%) and
    B23
    (
    4
    .2%), respectively. PMQR genes, aac(
    6
    ’)-Ib-cr,
    qnrS1
    and qnrB10 were detected in 25.3, 10.5 and
    1
    .
    1
    % of the isolates, respectively. While all isolates were susceptible to imipenem and amikacin, resistance rates to non-β-lactam antibiotics ranged from 20.0% for tobramycin to 56.
    8
    % for tetracycline. The virulence genes were only detected in 34 (36.2%) of the isolates and this isolates carried single or various combination of virulence genes of iucD, papC, papE, f17a-A and eaeA. Four isolates were identified as human virulent pandemic CTX-M-15 producing
    E
    . coli
    clone O25
    b
    :ST131/
    B
    2. To the best of our knowledge, this is the first study to show fecal carriage of ESBL/pAmpC type β-lactamase producing
    E
    . coli
    isolates among dogs in Turkey.

  • 上田 穣一
    日本化学会誌(化学と工業化学)
    1974年 1974 巻 2 号 273-279
    発行日: 1974/02/10
    公開日: 2011/05/30
    ジャーナル フリー
    メチルキシレノールブルー(MXB)はアルミニウムまたはベリリウムと反応して,赤紫色または赤色の水溶栓錯体を生成する。各呈色溶液はそれぞれ,pH 2 2~2 5,波長578~583 nmおよびpH 5
    9
    6
    .5,波長513~517nmにおいて一定最大の吸光度を示す。検量線はアルミニウム濃度
    8
    ~35μ
    9
    /25mlの範囲で,またベリリウムの場合は10μ
    9
    !25 mlまで直線性を示し,吸光度0.001に対する感度はアルミニウム濃度20μ
    9
    /25mzにおいて。 oo16μ
    9
    /cm2であり ベリリウムの場合は,ooo
    8
    lzglcmsである。また,アルミニウム錯体およびベリリウム錯体の組成比をそれぞれpH 2.
    4
    およびpH
    6
    .0で検討した結果,いずれめ場合も
    1
    1
    と推定された。共存イオンについては,アルミニウムの定量に対し,ガリウム塾インジウム,ビスス(III),スカンジウム,トリウム,フヅ化物イオン,シュウ酸イオンが妨害し,ベリリウムの定量に対し,アルミニウム,トリウム,クロム(III),フッ化物イオンが妨害する。なお,アルミニウムとベリリウムを同時に含む溶液について,おのおのを逐次定量する方法を検討した。
  • 佐藤 敬之輔
    デザイン学研究
    1970年 1970 巻 11 号 45-55
    発行日: 1970/03/30
    公開日: 2017/07/25
    ジャーナル フリー
    [
    1
    ] The purpose of this reserch is to make clear what type of design can give good effects to win the high readership score. At the begining I had to know what factors decide the readership score, and how to change the quality of the desing into numerical value. I have used the method of multi-dimentional analysis with the help of a computer, and got the estimation formula, with 7 kinds of factors, as follows ; A^^〜=
    B
    +C+
    D
    +K+aE+
    bF
    +cG. A^^〜=estimated values of the readership score.
    1
    )
    B
    , C,
    D
    , K : these four factors are given as category values (so we call them); each factor is classified into several categories.
    B
    =week day, classified into 7 categories. C=pages of a newspaper, which are characterized by the kinds of articles, news, and the other reading matters, classified into
    22
    categories.
    D
    =kinds of goods and trades of the advertizement, classified into 14 catedories. K=constants, given to each 13 surveys. 2)
    E
    , F, G : these factors are given as numerical values. G=area of advertizement, measured by the unit of column in the whole page length, being classified into
    6
    kinds of area (2.5, 3.5, 5, 7, 10, 15) and 15 column means a whole page, about 2,000cm^2.
    E
    , F are the marks obtained in the design of advertizements.
    E
    =sum of the marks obtained in each design element on the advertizement. F=the marks obtained on the whole effect of the design. 3) a,
    b
    , c : coefficients Using the above formula with the category values and the coefficients, we can obtain the naked design effect from the actual value A of readership score: aE+
    bF
    =A-(
    B
    +C+
    D
    +K+cG). In this research, I used
    1
    ,829 data of readership score from 1960 to 1968, being obtained by 13 survevs, spring and autumn twice a year. The sample of size each survey was 3,541, 2,251, or 200 in the other 11 surveys. Multiple correlation coefficient between the estimated value A^^〜 and the actual value A is 0.951. The table 2^* shows the contribution indexes of each factor by 3 kinds of expression-(
    1
    ) Range : the absolute difference between the maximum and the minimum category values, (2) Standard deviations of the category values, (3) Partial correlation coefficient : the relationship between the actual values A and each factors. *see the table 2 in the thesis in Japanese. [2] The important point was in the determination of the values of
    E
    , F.
    E
    is the sum of the marks obtained in each design element, classified into four kinds :
    E
    =
    E
    _
    1
    +
    E
    _2+
    E
    _3+
    E
    _
    4
    . design elements [table]
    E
    _
    1
    ,
    E
    _2,
    E
    _3,
    E
    _
    4
    , these values have the 5 grades, as 0,
    1
    , 2, 3,
    4
    and 0 is given to the design that has no attractive effect or no applicable element. And
    E
    obtain the marks of 0 to
    9
    grades as the sum of them. The values of F have also 5 grades, 0 to
    4
    . The principles to determine the values of
    E
    , F are as follows : a) The marks obtained of
    E
    , F must be the relative values among the each survey, and at the same time, they must have constancy within the same survey-the same elements of design must win the same marks obtained.
    b
    ) They must be determined as to win the highest multiple correlation coefficient, when they are put into the estimation formula. c) They must be reasonable. In order to justify them, we must carry many researches on the actual condition. The frequency of accurence of each grade of
    E
    , F values, as the table 5-
    4
    , and 5-5 in the thesis in Japanese.
feedback
Top