Integrating a Learning System with Case Method and Business Gaming

Abstract

This paper reports a new business gaming model, which aims at the integrating of Case Method and Business Gaming. In this model, we design decision-making structures of corporate managers and develop a framework to implement them as a business game. The model contains a quantitative corporate model with both middle-term business policies and short-term business operations. Based on the proposed model, we developed a business game, which simulates a case of research and development of “Asahi Super-Dry” to demonstrate the effectiveness of the model. This paper also evaluates the developed game through intensive experiments with undergraduate and graduate students in business administration. The results quantitatively suggest that our approach to the integration of Case Method and Business Gaming is effective for experiential learning in a business task domain.