Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
Development of Online Food Education Materials on Milk and Health:
Scientific Literacy Teaching Materials for General Consumers over the “Milk Harmful Theory”
Kitaro Yamamoto
Author information
JOURNAL FREE ACCESS

2020 Volume 40 Pages 1-12

Details
Abstract

In this study, online teaching materials were developed for consumers to help them understand scientifically the validity of milk and health, focusing on the "milk harmful theory." According to the results of the preliminary survey, approximately 40% of the general consumers responded that they had heard about the "milk harmful theory." In order to prevent consumers from falling into such claims, educational materials were also developed to aid them in understanding the difference between causal relationships and correlations. Moreover, this will also help them in understanding milk production. The effectiveness of these teaching materials was verified through a randomized controlled trial using crowdsourcing. In this study, the result with a maximum effect size of 1.99,95% CI [1.69, 2.29] was obtained.

Content from these authors
© 2020 Japan Academy of Consumer Education
Next article
feedback
Top