Abstract
Boosted by its user-centric approach in development and hands-on management by Kazuki Morishita, CEO of the company, GungHo has been realizing the cyclical innovation which ultimately leads to the production of the super-hit title "Puzzle and Dragons" and the redefinition of the gaming industry being in the transformation by the emergence of smart devices. While the industry is moving toward mercantilism, the spirit of pursuing originality and strong commitment to prioritize the creation over the trend of the market together with the limitations in development guide the company into a unique position to advocate pure amusement for all the stakeholders.
