Abstract
In this research, we suggest how to evaluate the impressions and individual feelings of designers' and users' Kansei (subjective criteria) in detail, regarding both objective and subjective cognition depending on the images by associations. In the experiment, the two aspects of the cogrrition have interactive relations each other and a classification of subjects could be proposed by the personality categorized types. As the result, the impressions on the images could be defined by the demension of extraversion-introversion of the personality. This paper intends to suggest a method to build a support system for designer's creativity related with Kansei information and how the objective and subjective evaluations could be reflected in the design approaches.
