Modern Women's Hobbies and Sexuality:

A 40-Year History of New Words and Buzzwords Since the Equal Employment Opportunity Law

Abstract

This study analyzes words related to women nominated for the "New Words and Buzzwords Award" from 1984 to 2023. It reveals that women's social progress has advanced with legislative changes and social movements, their hobbies have diversified, driving consumption, and the media has often commodified women's sexuality. Buzzwords reflect societal images and gender awareness, impacting women's roles and status.