Abstract
Although an academic discipline, service science, or “serviceology,“ has been proposed lately, this “science” is often “science for service business,” not science for the entity itself called “service,” in the actual discussions. Both “service” and “science” are conceptual and do not physically exist in the world of nature. Therefore, if taking an approach considered scientific in general, we will encounter difficulties while pursuing essence of service, or what service itself is. To address the above, we employ logics derived from phenomenology, or (1)structuralist philosophy of science and (2)structural-constructivism, to scientifically pursue what a certain concept is and attempt to identify service itself to be an object of science. Taking account of an image that manifests itself, i.e. a phenomenon as immanence, when getting service at service recipients' consciousness, we can identify what service is. The essence of service derived under these logics is joy emerged at service recipients' consciousness as immanence, not something transcendence outside the service recipients' body. In addition, we view what value, being created by service, is and what “value co-creation,” often seen in the service-dominant logic, is through the discussions on service.
