An empirical study of the effect of a leaflet for promoting eco-drive on behavioral modification

Abstract

The purpose of this study is to make a leaflet for promoting eco-drive behavior and to analyze the effect of the leaflet on behavioral modification. The leaflet is applied positioning procedure which is developed in marketing area and educational engineering. The result of the experiment was that drivers who are putting the on-board device in tracks under business activity with the leaflet changed drivers' attitude and behavior of driving greatly and the fuel cost were cut down by the modification