Journal of Advertising Science

Journal of Advertising Science

Online ISSN : 2189-8324
Print ISSN : 1343-6597

Search

Search
Browse

All issues

Current issue

Displaying 1-2 of 2 articles from this issue

Download citation

Show all abstracts

|<
<
1
>
>|

The Influence of Information Display of User Generated Product on Consumers' Product Choices

-Focusing on the Mediating Effects of Novelty and Usefulness-

Shoo Okada

2020 Volume 67 Pages 1-19
Published: September 30, 2020
Released on J-STAGE: December 10, 2022

DOIhttps://doi.org/10.20823/advertisingscience.67.0_1

JOURNAL OPEN ACCESS

Download PDF (1276K)
Effects of Crisis Response Advertising for Recovering Trust: Apology, Corrective Action, and Excuse, What is the Better Practice in Crisis Communication?

Yoshitomo Hatakeyama, Shin Osera, Keigo Taketani

2020 Volume 67 Pages 21-49
Published: September 30, 2020
Released on J-STAGE: December 10, 2022

DOIhttps://doi.org/10.20823/advertisingscience.67.0_21

JOURNAL OPEN ACCESS

Download PDF (1194K)

|<
<
1
>
>|

Top